2017 Content Marketing Promotion Storytelling 
Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.
Content Marketing Institute
MAY 22, 2018
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.
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Content Marketing Institute
DECEMBER 19, 2018
Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.”
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?
Content Marketing Institute
SEPTEMBER 6, 2018
“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.
Content Marketing Institute
FEBRUARY 14, 2018
When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective.
Content Marketing Institute
DECEMBER 5, 2017
The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us.
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