Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

Management 78

Management Electronics Media Architecture 78

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Content Marketing 64

Content Marketing Art Director Creative Director Storytelling 64

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. .” (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it. (06:12):

Content Marketing 93

Content Marketing Marketing Content Advertising 93

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 99

Manufacturing Content Marketing Marketing Editorial 99

Content Marketing Institute

NOVEMBER 14, 2018

2017 Local Search Ranking Factors (Moz). 2017 Local SEO Ranking Factors (Local SEO Guide). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 81

Pharmaceutical SEO Editorial Team Editorial 81

The Subversive Copy Editor

JANUARY 16, 2023

Hamilton explains the different kinds of editors (developmental, substantive, copyeditor, proofreader), then addresses a raft of questions and misconceptions about the editorial process. Chicago: University of Chicago Press, 2017. Both posts include links to other valuable resources. Hamilton, Chantel. “ Harnby, Louise. “

Proofreader 52

Proofreader Writer Editorial Publisher 52

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 91

Editorial Team Editorial Content Creator Content 91

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Chris Miller (@Chris_Miller_6) December 15, 2017. Tastes like justice,” says one of the attorneys after drinking his lemonade.

Content Marketing 89

Content Marketing Government Marketing Food 89

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Buffer

JULY 27, 2017

sessions in May 2017. Cadence Finding the right cadence to meet our goals Over the years we’ve realized the importance of editorial cadence and heading into 2017, we decided it was something we wanted to focus on heavily. There is no one right editorial cadence. 2 ways we streamline our editorial communication 1.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 77

Content Marketing Editorial Healthcare Entertainment 77

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. These scientists spent months setting up and running the tests. No one post can provide all relevant tools in the space.

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

APRIL 6, 2018

REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. For the 3rd year running, we’re closed on Black Friday and paying employees to spend the day outdoors. Are you with us today? OptOutside pic.twitter.com/nXeOz4HKgJ. — Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

MAY 30, 2018

As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time. Special thanks to Kim Moutsos, CMI’s VP of editorial, for her assistance with this article. What to Consider When It’s Time for New Marketing Technology.

Content Management 107

Content Management Management Content Editorial 107

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Content Marketing 95

Content Marketing Marketing Content Editorial Team 95

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. That’s why your reports must demonstrate how content marketing drives customers to act, and that action is not limited to an ultimate purchase.

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Freelance Writing Jobs

JULY 7, 2023

Established in 2017, the Ambroggio Prize is the only annual award of its kind in the United States that honors American poets whose first language is Spanish. Get an editorial critique for only $20 more. Send us your short, sweet, and sassy fiction for a chance to win $300 and publication in Pulp Literature.

Writing 98

Writing Prose Creativity Publisher 98

Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing? Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Are topics organized in an editorial calendar? Assess the health of your content planning and creation machine.

Content Marketing 106

Content Marketing Manufacturing Marketing Content Creation 106

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Provided that the additional number matches what Google finds on the website, no serious problems have been reported from utilizing this strategy since it was first suggested in 2017. Controllable?

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Freelance Writing Jobs

JULY 7, 2023

Established in 2017, the Ambroggio Prize is the only annual award of its kind in the United States that honors American poets whose first language is Spanish. Get an editorial critique for only $20 more. Send us your short, sweet, and sassy fiction for a chance to win $300 and publication in Pulp Literature.

Writing 79

Writing Prose Creativity Publisher 79

Content Marketing Institute

MAY 3, 2018

Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. You need top-of-the-line teams, including marketing, editorial, IT , and maybe business intelligence, administrative, and others. Do I understand what’s available in the content part of our martech stack? Image source.

Content 94

Content Content Management System Editorial Content Marketing 94

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

ProBlogger

DECEMBER 5, 2016

Or you can release a pre holiday guide of awesome which is a series of your best bonuses (that you’ve just uncovered in your spring clean up) that has given you a whole new lease of life, and extra revenue, for the holidays and into 2017. Put the finishing touches on your 2017 year. You can use my FREE Editorial Calendar template here.

Editorial 50

Editorial Blog Blogging Projects 50

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

Editorial 50

Editorial Social Media Blog Blogging 50

Content Marketing Institute

JANUARY 8, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017. And if we’re going to be successful pitching new ideas, we have to do it, too. Click To Tweet.

Creativity 111

Creativity IT Content Projects 111

Content Marketing Institute

APRIL 24, 2018

Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The result? No one post can provide all relevant tools in the space.

Content 111

Content Editorial Team Engineering Content Creation 111

ProBlogger

DECEMBER 25, 2016

Excellent for everyone who is about to write an editorial calendar for 2017 , or who would love some new ideas. The Best Research Tools for Finding Kick-Ass Content. It seemed like by mid-year we’d run out of things to write about, and this post boosted us back up. Read it here.

Post 46

Post Content Editorial Social Media 46

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Some of the content it writes are basic tweets like this one: Landon beat Whitman 34-0; [link] @LandonSports @koachkuhn. Other content was complete stories.

Content Creation 109

Content Creation Content Editorial Team Storytelling 109

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. Want to see Joe’s motivational words from Content Marketing World 2017 and learn from hundreds of presenters? It was hard to believe it was working. In May 2010, @cmicontent was born. The concept took off, says @JoePulizzi. Click To Tweet. With love and content, Joe.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The brand claims that it “will never go back to humans.”.@shopcosabella CampaignLiveUS Click To Tweet.

Marketing 107

Marketing Content Agency Content Marketing 107