Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Neil Patel

OCTOBER 7, 2020

With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. While Vans funded the project, the filmmakers retained creative license. Click To Tweet. Click To Tweet.

Storytelling 99

Storytelling Content Entertainment Script 99

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 94

Content Marketing Marketing Content Creativity 94

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 86

Agency Electronics Storytelling Content 86

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Stand for something. OptOutside.

Content Marketing 103

Content Marketing Marketing Content Retail 103

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. Without creative marketing campaigns, the food industry could be pretty dull. Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Brand 96

Brand Banking IT Entertainment 96

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ). Click To Tweet.

Recruitment 90

Recruitment Manufacturing Social Media Creativity 90

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Not only does Applebee’s sticker promote two of its products, it also helps the brand better understand the preferences of its Instagram audience.@Applebee’s

Storytelling 95

Storytelling Engagement Brand Promotion 95

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Non-Obvious trend: Brand stand.

Content 107

Content Social Media Content Marketing Content Creator 107

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Getting involved in politics in 2018 is, shall we say, a bit risky?

Content Marketing 97

Content Marketing Retail Storytelling Marketing 97

Smart Blogger

OCTOBER 28, 2022

Knowing how to reach and speak to your target audience is a skill that pays handsomely. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. SmartBlogger. Copy Hackers. and HubSpot.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Click To Tweet. joderama Click To Tweet.

Retail 80

Retail Content Education Content Marketing 80

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. I believe it kills creativity when you’re producing true thought leadership. Same audiences. Same creative. Guess what. By a long shot.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 102

Content Marketing IT Marketing Content 102

The Write Life

OCTOBER 3, 2022

Besides, there are plenty of free writing contests that encourage and inspire boundless creativity with real cash prizes and career-advancing opportunities! One of the best-loved small presses in the creative writing world, Graywolf Press hosts a variety of contests for both established and up-and-coming writers. Deadline: Monthly.

Prose 96

Prose Writing Publisher Publishing 96

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Because yes, we’ve heard this all before.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

DECEMBER 19, 2022

Joanna: So you were last on the show in 2018. I was a creative writing major in college, and I went straight into a publishing job right out of college. Because I feel like choices are incredible for creatives these days, those who want to look at their choices. It's not terribly imaginative or creative, but it can work.

Publisher 98

Publisher Publishing Publishing Sales 98

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

Storytelling 101

Storytelling Script Food Agency 101

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. Who is your audience? Michael Weiss , vice president, consulting, services, and solutions, Creative Circle.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

SEPTEMBER 25, 2018

But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? They also should feature something playful and creative. The first likely is shared more because it endears the audience. ? ? What can your brand do to improve engagement on social media?

Social Media 107

Social Media Media Text Storytelling 107

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Give your audience a reason to engage with your brand’s content.

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

Content Marketing Institute

DECEMBER 13, 2017

These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. With those insane numbers, content marketers always must ask, “Why should my audience click on and read this content? Click To Tweet. I paid $1.90

Content Creator 100

Content Creator Content Creation Content Storytelling 100

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience. Build trust in your audience by helping them achieve their goals. Consistently publish content on a variety of those topics.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? Use infographics for storytelling.

Audience 106

Audience Entertainment Concept Storytelling 106

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111