Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Invest in success.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

Social Media 126

Social Media Media Content Creator IT 126

Smart Blogger

JANUARY 10, 2024

Freelancing is the new normal, but here’s what’s crazy: While businesses are well-aware of the importance of content marketing , writers are still stuck in the Stone Age of wanting to get published in magazines and newspapers. With content marketing, on the other hand, there’s actually a shortage of writers.

Freelance 98

Freelance Writer Portfolio Agency 98

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Hacker

JANUARY 16, 2024

By analyzing a student’s performance data, AI can identify strengths and weaknesses, tailor content accordingly, and provide customized feedback for improvement. This approach not only enhances learner engagement but also promotes effective knowledge retention.

Transportation 52

Transportation Healthcare Manufacturing Long Form Content 52

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 102

Marketing Content Marketing Content Creation Consulting 102

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 54

IT Content Content Creation Social Media 54

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

DECEMBER 18, 2017

After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Register today for the best savings!

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Storytelling 110

Storytelling Collaboration Education Entertainment 110

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 73

Creativity Content Content Creation Management 73

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. This requires location-specific keyword research and content creation. Content marketing isn’t a one-time task.

SEO 52

SEO Agency Content Creation Keywords 52

Content Hacker

DECEMBER 15, 2022

3 Key Downsides of AI for Long-Form Content. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. It Writes Fluff. Zero fluff. By a long shot.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Focus on engagement over reach. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Focus on engagement over reach.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Moz

JUNE 23, 2020

In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. 3:30pm – Networking.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. 3:30pm – Networking.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Blog Engage.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. rogercparker Click To Tweet.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 89

Content Marketing Marketing Content Collaboration 89

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 106

Creativity Content Marketing Marketing Content 106

Smart Blogger

MARCH 14, 2023

You need a way to capture the email addresses of your readers so you can continue to engage with them. This is the fun part… content creation! Professional content marketers get paid very well. in December 2018. What’s the cost? If you’re a beginner, Ahrefs has a newbie-friendly SEO guide.

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious. Sound familiar?

Content Marketing 61

Content Marketing Marketing Content Architecture 61

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. Content and social sharing. HANDPICKED RELATED CONTENT: Want Engaging Social Media Content?

Content Creator 98

Content Creator Promotion Social Media Engineering 98

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Ask (and answer) why a content brand makes sense.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. marciarjohnston.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Useful content. Engaging writing.

Content Creator 100

Content Creator Content Creation Content Storytelling 100

Content Marketing Institute

DECEMBER 4, 2017

They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. I share five ideas for pre-event content that you are welcome to steal as you plan your next event. Check out all of the posters from Content Marketing World 2017.

Content 103

Content Education Content Marketing Social Media 103