Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

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Ads Advertising Copy Insurance 136

The Creative Penn

AUGUST 7, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Ricci Wolman is the founder and CEO of Written Word Media, a marketing platform that empowers authors to market and sell their books. She holds an MBA from Harvard, and is passionate about using her marketing powers for good. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 74

Marketing Social Media Keywords Engineering 74

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide.

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Ads Landing Page Advertising Text 144

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. Maybe you’re interested in this writing niche and want to see what it’s all about.

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Content Writer Writer Content Writing 237

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20

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Ads Social Media Advertising Ad Copy 104

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads?

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Ads Ad Copy Copy Contractor 109

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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Ads Creative Director Storytelling Advertising 81

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork.

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Ads Copywriter Copywriting Ad Copy 52

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Types of Facebook Ads.

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Marketing Social Media Advertising Management 145

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Utilities Ads Engagement Agency 104

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing.

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Marketing Social Media Sales Construction 143

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. What is a Digital Marketing Strategy? At its core, digital marketing strategies are a plan of action to reach your business’s objectives through carefully selected online marketing channels. Why Do You Need a Digital Marketing Strategy? What’s not?

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Mobile CTR How SERP Features Affect CTR, and Vice Versa How to Improve Your CTR What Is CTR?

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

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Marketing Healthcare Utilities Finance 125

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. What is Mobile Marketing? Let’s dive deeper into the fascinating world of mobile marketing!

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

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Ad Copy Landing Page Advertising Ads 120

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. But why does it matter whether a company operates in a B2B or B2C manner?

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Ad Copy Utilities Manufacturing Government 70

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting.

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Advertising Ad Copy Social Media Brand Awareness 128

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Get your free Author Marketing Guide at draft2digital.com/penn. Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Is it worth it to advertise a standalone book?

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Advertising Marketing Ads Social Media 98

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

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Writing Style Script Landing Page Writing 75

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? They compete on marketing spend rather than product innovation. If you don't disrupt yourself, you will be disrupted.

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Creativity Sales Retail Publisher 98

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

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Social Media Utilities Education Digital Marketing 79