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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising. Here’s why: The first website is focused on advertising, so their audience is interested in learning about advertising. They want to attract people interested in “online marketing strategies.”

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. This can then encourage users to click through.

IT 106
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5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. People trust ethical brands as they’re authentic and transparent.

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Conversions.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. then this post is for you! million to 1.4 Because if 1.4 And that’s fine!

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