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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Your CTR is the best way for Google to measure the relevance of your ad.

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. So, when you are writing content for your blogs, marketing copies, and other channels, you must research the specific topic.

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How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

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What are the differences between Copywriting and Content writing?

Content Writing

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Popular examples of Copywriting: PPC Landing Pages. Website Sales Copy.