Neil Patel

AUGUST 11, 2021

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 7, 2021

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Are paid ads still worth it?

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Content Hacker

JUNE 30, 2023

Market Your Course Effectively 5. Use Paid Advertising to Sell Your Online Courses 8. Market Your Course Effectively High-quality marketing content will help you showcase the benefits of your course and provide valuable information to your potential customers and students. List Your Course on Online Platforms 7.

Collaboration 98

Collaboration Blog Blogging Banking 98

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging. It’s more of a marathon, not a sprint.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. Copywriting, What Is It?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ContentWriters

NOVEMBER 9, 2022

A/B testing is essential for any marketer who wants to improve. What is the Purpose of A/B Testing for Marketers and B2b advertising? The purpose of A/B testing marketing is to help marketers and businesses make data-driven decisions about their websites. Engagement (shares, likes, comments). Bounce rate.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Let’s dive in! Unsure where to start?

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. It engages readers on an emotional level, appealing to their desires, needs, and aspirations.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 5, 2023

It provides an array of features such as: Analytics Post scheduling Engagement measuring Social listening Custom report Campaign monitoring Additionally, Sprout Social has many integrations, including Canva, Dropbox, and Bitly. View how your audience engages on your social media platform, allowing you to adapt your strategies.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Scroll along to ‘Ads’ on the end and click. Click on that.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? How are companies using AI copywriting?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. SWOT Analysis O: Opportunities.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Why are single-keyword ad groups so special?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90