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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136
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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Tailored Audiences.

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. They’re also marked with a sponsored tag, letting searchers know that they are indeed paid advertisement spots.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. CTR is a metric you shouldn’t ignore.

IT 103
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145
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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

This includes analyzing content themes and engagement tactics that resonate with the target audience. By identifying your target customers, you can efficiently allocate resources to analyzing the competitors that engage with your specific audience. They want to attract people interested in “online marketing strategies.”

Ad Copy 87
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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

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