Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 106

IT Ad Copy Keywords Landing Page 106

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Promoted Tweets. Trend Takeovers.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

AUGUST 5, 2023

These are the brands you interact with on a daily basis, like Starbucks selling you your morning cup of coffee or Amazon delivering your latest impulse buy. The answer lies in the way they approach marketing, sales, customer service, and even product development. But why does it matter whether a company operates in a B2B or B2C manner?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. Identify/Research Your Target Audience. What does your target audience want? Don’t know where to start? Create a Buyer Persona.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. Why should you customize ads for a Generation X target market? However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. What brands does Generation X like right now? Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

Writing Style 75

Writing Style Script Landing Page Writing 75

The Hoth

JANUARY 16, 2024

Touch on the most crucial factors, and the search engine gods will reward you with high rankings (positions 5 and up) for keywords related to your business (queries your target audience looks for online). Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? We’re glad you asked. How Are SEO & PPC About to Change?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. It’s where folks will first interact with your brand.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Never plagiarize other brands’ ad copy.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

FEBRUARY 2, 2023

To scale a business, you need to establish systems and processes that will set you up for rapid growth – such as developing your brand identity, creating a customer avatar, setting up core values, and optimizing workflows. They’re an example of a small brand that was able to scale internationally due to their tenacity and smart planning.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In present times, it plays a big role in enlightening audiences about the business’s products. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Test One Responsive Search Ad Per Audience Group.

Ads 140

Ads Ad Copy Copy Keywords 140

Copyhackers

SEPTEMBER 23, 2022

Idea 1: Use “voice of customer” research to target the right audience. Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them. Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Do you have a Facebook ads strategy?

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Neil Patel

MARCH 15, 2021

Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. How much do Instagram ads cost?”

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

DECEMBER 14, 2020

This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? From 1 September 2022 to 31 August 2023, I made over six figures (£) in total book sales income. (No,

Creativity 98

Creativity Sales Retail Publisher 98

Ashleyn Writes

FEBRUARY 16, 2022

Podcasters, journalists, bloggers, editors, PR contacts … they’re all looking out for #1—THEIR audience. They painstakingly built & earned that audience. Think ads on any social media platform, paid placements, and some partnerships. “Noticed you just added a pet lovers column (OBSESSED!

Media 147

Media Copy Advertising Creativity 147

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In order to get yourself that “best selling” tag, your best bet is to look away from the shops and start focusing on your audience. But when you’re an author, you become a whole lot more than just a writer—you become a brand.”

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. What the vendor manager said made a lot of sense, focusing on short concise titles for a growing mobile audience. Maybe they mean like this brand? Recently, I was in a pitch for a potential new Amazon client.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Google AdWords can be both exciting and terrifying.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. To stay with the fishing pole example, I’ll pick “sales.” Choose Your Audience. Then, select your goal.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Display ads are basically just images such as banners, video ads , and text ads that appear on websites other than SERP to target a particular audience. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. Is it really any surprise that consumers trust other consumers more than the brands they buy? Optimize Prices.

Marketing 125

Marketing Healthcare Utilities Finance 125

Smart Blogger

JULY 6, 2023

At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. It’s about turning the mobile platform into a personalized marketing channel for each member of your audience. Don’t shy away from digging into your audience data.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

ContentWriters

OCTOBER 27, 2022

They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site. Results improve for both methods when you understand your audience and their needs. Audience Targeting. When to Use Paid Search Ads.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105