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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu means Top of the Funnel content, which implies educational and informative content.

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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. The organic search results appear below the paid ads, and they’re ranked according to their quality and relevance to the search query.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. This includes analyzing content themes and engagement tactics that resonate with the target audience. As a result, it can enhance sales outcomes.

Ad Copy 88
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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

IT 104
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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Poor Targeting One of the main reasons marketers fail with Facebook Ads is that they fail to target their ads properly. Facebook allows you to create a custom audience, but many people don’t realize this. So, knowing how to target your ads to a custom audience is important. That tool is called Audience Insights.

Ads 113