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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. What the heck am I speaking of?

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What Is CTR? And How You Can Improve It

Backlinko

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. Aim for this blend of conversational writing that’s breezy but informative.

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

One of the most unethical practices you must avoid as you steer your business towards ethical practices is giving your customers misleading information. The internet abounds with examples of misleading ads ; yours shouldn’t be one of them. There are many more ways unethical advertisers use misleading information to drive clicks.

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message.

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Whether your audience wants to look up information, answer a question, or make a purchase – they all turn to the mighty Google first ( 93% of the time , to be precise). Remember, just because someone clicked on your ad is no guarantee that they’ll make a purchase or sign up for your newsletter. How Are SEO & PPC About to Change?

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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

The Ad Auction also considers the Quality Score — a valuable metric that evaluates the relevance and quality of your ad and landing page. If your Quality Score is top-notch, you might just snag an enviable ad spot, even with a lower bid! You can uncover their ad copy, keywords, and even their ad spend.