Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Paid CTR refers to any traffic you receive as a result of a paid promotion.

IT 105

IT Ad Copy Keywords Landing Page 105

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Some of the most important ranking factors include: The quality and relevance of your content (do your web pages satisfy the user’s search intent?)

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

BKA Content

DECEMBER 7, 2022

Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? Content Marketing.

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Backlinko

JUNE 2, 2023

The dawn of AI has many content creators fearing the worst—and you may be one of them. I’m going to show you how AI content generators will actually make your life a lot easier. My pick of the bunch is Jasper, but which will you choose to 10x your content production? I added these details: “$9.99 Don’t worry.

Content 67

Content Landing Page Ad Copy Copy 67

The Hoth

OCTOBER 31, 2022

So if you’ve been staunchly against AI content writing , it’s time to see the light. . AI tools are a fantastic way to supercharge your content creation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-form content.

IT 105

IT Proofreader Writing Content 105

Backlinko

MAY 14, 2024

It provides essential audience data on who visits your website. See what devices your audience uses, how they found your site, and which pages they spend the most time on. Including its website. Both its website and Instagram feed showcase a playful aesthetic. And inform your marketing strategies and product offerings.

Marketing 103

Marketing Social Media Keywords Engineering 103

Smart Blogger

JUNE 14, 2023

Tools that understand your needs, streamlining your writing process, and boosting your content’s impact. We’re talking about tools like ChatGPT, Jasper, and a few others that are revolutionizing the way we create content. Simply put, it’s the use of artificial intelligence to generate high-quality written content.

Copywriter 85

Copywriter Copywriting Content Creation Ad Copy 85

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. These days, chatbots are built into many websites.

Ads 142

Ads Landing Page Social Media Copy 142

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

MARCH 23, 2021

Depending on how well your ad is optimized , and how much you’re bidding for your ad, you can influence how high your ad shows in the search network listings. Google Search ads can also show up on a variety of other websites and apps. Make Sure Your Landing Page (or Website) Meets Google Guidelines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Therefore, it’s essential not to overcomplicate your content. This is why experts suggest you write content in simple words.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

Ads 73

Ads Landing Page Ad Copy Copy 73

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. Well, not quite.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. With responsive ads, you can show personalized content to your customers from a feed you control and add it to your campaign. Deploying videos in your responsive display ads is super easy. Save and launch your ad.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Look for indications of this on their website or ask about it if you’re unsure.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. That will work wonders for your CRO (conversion rate optimization), and you’ll start landing more sales as a result.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. ” Well, you’re in the right place!

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

OCTOBER 16, 2020

Google wants to connect searchers with organic content and advertisements that most closely align with what they’re looking for. Since ads that contain keywords of the search are more relevant than ads that don’t, a consultant optimizes AdWords ad copy to increase click-through rates of the ads.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? Let’s say you’re a bakery owner, and you’ve just launched your website. You want to run ads targeting locals looking for a birthday cake. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

DECEMBER 14, 2020

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website. Aim for 0.1% as a benchmark.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Countless websites have offers that expire after a specific time, and they do this for a reason: It works.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 7, 2021

If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. In contrast, evergreen content typically focuses on timeless topics. Evergreen ads may not seem as striking when compared to ads on trending topics and sales. Why should people click your ad?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads. Display ads are basically just images such as banners, video ads , and text ads that appear on websites other than SERP to target a particular audience.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

AUGUST 10, 2021

International self-publishing websites like Amazon have brutal algorithms that punish the unaware. In many ways, having a book is like having a website. I always talk about the importance of targeted content. How do they consume content? There are lots of ways you can build your online presence: Create an author website.

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork. Or your Meta ad strategy.

Ads 52

Ads Copywriter Copywriting Ad Copy 52

Smart Blogger

OCTOBER 16, 2023

Authors, freelance writers , copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. Then you need to expand your vocabulary and infuse your content with emotional power words. Clear as mud? Let’s deconstruct an example from the great Winston Churchill.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

JULY 29, 2021

Regardless of which format you choose, they look very similar to general content on Reddit, featuring the same light blue background as non-sponsored posts. To differentiate between paid and non-paid content, these posts also contain a “Sponsored” tag. How to Create Reddit Ads.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

JANUARY 20, 2021

Organic reach is the number of people who see your content without paid distribution. Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. Personalized news feeds : Facebook provides the most relevant content to each user.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”. Make no mistake, writing an attention-grabbing ad copy is an easy task – but only at the surface.

Consulting 83

Consulting Portfolio Ad Copy Recruitment 83

Neil Patel

MAY 14, 2021

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They work 24/7, too, so you can literally craft content in your sleep!

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Let me explain how important this is, using Google as an example: You know that the web is primarily powered by content. But, it’s a different ball game today.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 6, 2021

Invest in interactive content to engage customers and get more data to create hyperpersonalized experiences. An example of this would be creating an exclusive Facebook group where you share content surrounding your brand. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.)

Landing Page 142

Landing Page Social Media Sales SEO 142