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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Start With Your Existing Customers If you’re already selling products or services, you should have insights into your existing customer base, which can significantly inform your understanding of your target customer. You can also add survey buttons and links to certain pages on your site or read customer reviews.

Ad Copy 88
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. How to Use Polls in Your Snapchat Ads Strategy.

Ads 145
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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 104
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

And inform your marketing strategies and product offerings. Including demographic information. See what devices your audience uses, how they found your site, and which pages they spend the most time on. See what devices your audience uses, how they found your site, and which pages they spend the most time on.

Marketing 102