The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again.

Keywords 98

Keywords Advertising Text Engineering 98

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

NOVEMBER 3, 2021

There are different types of data labeling, including: image video audio text. A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. Marketing campaigns, social posts, ad copy, and website flow are all included in that process.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

NOVEMBER 23, 2021

One reason for this is your ads can fit on any available ad space and thus have more opportunities to be displayed. Versatility : With responsive display ads, your ads can take on many shapes and sizes. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

APRIL 15, 2021

The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

MARCH 9, 2021

By providing more data about your company, customer ratings, and links to your website , you’re creating more opportunities and generating more ways to convert your lead. The dynamic structured snippet extensions will populate in between your body text and the sitelinks. Previous Visit Data. Why Manual Extensions Are Useful.

Ads 104

Ads Keywords Text Ad Copy 104

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page.

Ads 110

Ads Sales Banking Advertising 110

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. WordPress. The magic word here is “call-to-action” or CTA.

Collaboration 98

Collaboration Blog Blogging Banking 98

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. The best part? 4: Improve your content marketing ROI . Step #4: Draft and edit the article .

IT 105

IT Proofreader Writing Content 105

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Moz

SEPTEMBER 27, 2020

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Underperforming content: theory first.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

APRIL 5, 2023

However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. But what exactly is copywriting?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

BKA Content

DECEMBER 7, 2022

Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? How Does Copywriting Increase Traffic to a Website? Most online copywriting jobs from home focus on boosting business website traffic.

Copywriter 87

Copywriter Copywriting Freelance Content Creation 87

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. But no one likes to read convoluted text. ” Notice the difference?

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Website Landing Pages: Pages designed to convert visitors into leads or customers.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

ProBlogger

JULY 25, 2012

informational websites. Buying advertising space on search engines can be a great way to ensure that the people seeing your ads have expressed a need in your offer. By buying ad space on an information or entertainment website, you’ll be actively targeting the users of that site specifically. social media.

Advertising 38

Advertising Entertainment Social Media Copy 38

Neil Patel

MAY 5, 2021

Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Backlinko

MARCH 19, 2024

Overall, though, it’s a solid choice if you need a quick draft based on keyword research, albeit with a few areas that could use some tweaking. Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. Of course, local PPC ads are only half the equation. Why are single-keyword ad groups so special?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Moz

AUGUST 27, 2020

There is actually a blog post on our website, which you can find here. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword. I live in Seattle.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Craft personalized ad copy. Be Proactive With Customer Onboarding.

Landing Page 142

Landing Page Social Media Sales SEO 142

Moz

NOVEMBER 8, 2020

With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). Knowing about keywords, domain authority (for organic search) and quality scores (for paid results) can demystify things. To be more informed consumers.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

MAY 2, 2019

There is actually a blog post on our website, which you can find here. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword. I live in Seattle.

Ads 68

Ads Ad Copy Keywords Agency 68

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. By optimizing your website and content for search engines, you improve your visibility online. Is your ad copy persuasive?

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

OCTOBER 14, 2021

Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Step 2: Add your keyword/keywords to your pin titles. Step 3: Add your keyword/keywords to your pin descriptions. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Content Hacker

DECEMBER 15, 2022

I would take them into a keyword research tool and map them to the right low-competition keywords, and work from there; the final topics will likely look different from these rough ideas. We’re taking on 2-3 clients at a time for high-converting brand websites. The squares circled in red were human-generated copy.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If Well, it’s not a shuckster.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Backlinko

FEBRUARY 19, 2024

You can do this via email, text, or call to ask customers who have purchased to complete a survey. Example: You and your competitor both run travel websites. Google Search: Conduct a Google Search using your target keyword (e.g., “running shoes”) to identify competitors.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Moz

JANUARY 16, 2019

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. You take good content, add paid syndication, and watch keyword rankings go up. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.

Promotion 57

Promotion Content Social Media Manufacturing 57

ProBlogger

JUNE 2, 2011

They spend millions of dollars promoting their websites, blogs, and products. These has several components to it and it can be in the form of an image, some text or a mixture of both. If you aren’t very good at crafting ad copy you should check out a lot of resources. I can hear you say. Well, neither did they.

Advertising 43

Advertising Landing Page Blog Blogging 43

Content Marketing Institute

NOVEMBER 7, 2017

While it may seem like a simple, straightforward concept, it’s a deceptively complicated technique to master, owing to the complex nature of keyword targeting, platform-specific display variations, ongoing algorithm changes, and a highly noisy and competitive marketplace for popular keyword terms. Click To Tweet.

Promotion 103

Promotion Content Social Media Advertising 103