Neil Patel

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Ads Landing Page Advertising Text 144

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Promoted Posts. Display Posts.

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Ads Sales Banking Advertising 110

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

Ads 93

Ads Advertising Creativity Sales 93

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements.

Food 83

Food Advertising Ads Creativity 83

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Facebook Ad Type.

Ads 116

Ads Brand Awareness Advertising Education 116

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Ads Ad Copy Social Media Copy 125

Neil Patel

APRIL 16, 2021

Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. The ads themselves play between songs.

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Ads Script Consulting Brand Awareness 127

Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

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Ads Advertising Finance Promotion 107

Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

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Ads Social Media Sales Promotion 122

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. That’s the power of using paid ads to target pet owners.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there? Dedicated to innovation?

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Ads Digital Marketing Social Media Advertising 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. This could be a city, state, zip code, neighborhood, or a custom local radius.

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Ads Brand Awareness Landing Page Digital Marketing 93

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

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Promotion Website Social Media Advertising 105

Kristi Hines

AUGUST 4, 2023

With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engaging content, and drive better business outcomes. This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands.

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Marketing Utilities Recruitment Social Media 130

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. Advertisements.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

AUGUST 18, 2020

Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google. The code is then added to the link code of the item or action you want to track so when the item is clicked, it will be displayed as an event in Google Analytics. It sure will. How to Set Up Events on Your Website.

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Ads Script Text Website 145

Content Powered

MAY 27, 2023

It’s surrounded by controversy, both because of its Chinese origins (and subsequent political posturing) and because it’s precision-designed to be a highly addictive dopamine slot machine, keeping people hyper-engaged with short, niche videos on virtually every subject. Is TikTok Safe for Advertising?

Ads 52

Ads Government Content Creator Advertising 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input.

Transportation 264

Transportation Utilities Finance Portfolio 264

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. How has consumer interaction with native ads changed? growth spurt.

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Editorial Advertising Brand Awareness Healthcare 66

Backlinko

MAY 14, 2024

Helping to engage its target market. For example: “www.yourbusiness.com/primary-keyword” Avoid lengthy, complex URLs like: “www.yourbusiness.com/category/subcategory/date/primary-keyword” As you create content, link to other relevant pages on your site using descriptive anchor text. And can boost page authority.

Marketing 103

Marketing Social Media Keywords Engineering 103

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Mobile CTR How SERP Features Affect CTR, and Vice Versa How to Improve Your CTR What Is CTR?

IT 105

IT Ad Copy Keywords Landing Page 105

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. Utilize Visla to offer a service that turns clients’ ideas into engaging video content for marketing or educational purposes.

Utilities 246

Utilities Transportation Medical Content Creation 246

Make a Living Writing

MAY 13, 2024

Adding the imagery of sound creates depth and a sense of realism that helps immerse readers into the story. 624 Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin Non-fiction Just like in fiction writing, it is important to paint vivid descriptions in non-fiction texts to engage readers.

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Writing Transportation Hospitality Copywriter 77

Grammarly

MARCH 15, 2024

Generative AI tools use artificial intelligence to produce new content, such as images, text, audio, and video. Text generators Text generators are likely the first thing that comes to mind when you think of generative AI. Text generators also function as chatbots. What are generative AI tools?

Text 97

Text Advertising Education Social Media 97

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

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Persuasion Communication Copywriter Copywriting 130

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Oh, the joys of book research!

Keywords 98

Keywords Advertising Text Engineering 98

Make a Living Writing

OCTOBER 24, 2023

If you have ever played a video game that is story-based, you will know that there is often quite a bit of text that needs to be written for the story to be understood. They create the story arcs, character dialogues, and in-game texts that immerse players in the overall story.

Script 102

Script Writing Persuasion Content Creator 102

BKA Content

DECEMBER 27, 2023

Unlike short-term methods such as pay-per-click advertising, compound SEO is in it for the long haul, with its benefits growing over time. You build your “snowball” by adding and maintaining high-quality content. Giant blocks of text are no fun. Pro tip: Add alt text to your visuals. Look for broken links.

SEO 84

SEO Search Engine Optimization Architecture Insurance 84

Smart Blogger

MARCH 13, 2023

adults use Facebook , and more than half of Americans check multiple times daily, sharing posts composed of text, photos, videos, and GIFs that other Facebook users comment on, share, and react to. YouTube Live allows you to stand out by creating an engaging experience with your audience. Seven in ten U.S. Who Should Use YouTube?

Social Media 127

Social Media Media Text Brand Awareness 127

ContentWriters

FEBRUARY 15, 2023

Social media platforms are also constantly evolving and introducing new features and capabilities that businesses can use to reach and engage with their target audience. But the growing social media user base and engagement time marks a considerable opportunity for non-commerce businesses as well.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Backlinko

FEBRUARY 15, 2024

Let’s take a look at why you should care about TikTok SEO: Engagement: Good TikTok SEO improves your chances of getting users to engage with your content. Red Bull – This energy drink brand has mastered the art of creating engaging, high-quality content. As such, it’s the perfect platform for targeting a younger audience.

SEO 95

SEO Keywords Social Media Engagement 95

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Smart Blogger

SEPTEMBER 12, 2023

Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements. Grab attention, spark engagement, and lead viewers to take action — like clicking to your site or making a purchase. You need a strategy — a roadmap to social media engagement and conversion.

Script 103

Script Social Media Marketing Brand Awareness 103