Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Contently

MARCH 23, 2023

For example, a food brand can create recipes for their followers based on their dietary preferences or cooking skills, or a fitness brand can create personalized workout plans based on the customer’s fitness goals or activity level.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch. The Basics of a Successful Sales Funnel. A sales funnel is simply a series of steps that you design to guide visitors toward a buying decision.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information? Or did you have to dig for the information promised by the ad?

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch. That’s easy.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

JANUARY 31, 2022

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Advertising comes into play once they actually recognize your brand.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

JUNE 11, 2021

These can include, but aren’t limited to: Profit-based goals: making sales Growth-based goals: increasing subscribers, fans, etc. Awareness-based goals: gaining unique visitors. Marketing Objectives to Increase Brand Awareness. Improve page visits by 50 percent. Marketing Objectives to Increase Sales.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Article Writing

OCTOBER 26, 2022

This can include writing website content, creating sales materials, or crafting email marketing campaigns. The goal of B2B copywriting is to generate leads and sales for the business. . Sales Materials: Sales materials, such as brochures and product catalogs, are typically used by companies to generate leads and close sales.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

Smart Blogger

AUGUST 30, 2023

Would you trust a highly polished ad or the photo from Jane in Minnesota who’s shared how the jacket withstood a blizzard? Enhances Engagement Notice how a meme shared by a friend can capture your attention better than any high-budget ad? Brands collaborating with their audience results in a content avalanche.

Brand Awareness 64

Brand Awareness Content Social Media Persuasion 64

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

The Hoth

NOVEMBER 15, 2022

Yet, when it comes time to make a purchase, they convert after clicking on a social media ad – which will take full credit for the conversion (despite the obvious attribution your SEO content had on the sale). . For e-commerce websites, it’s pretty straightforward as they automatically send sales conversion data to GA. .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Part of your presence there will be the launch of a series of NFTs for sale.

Content 133

Content Brand Awareness Landing Page Brand 133

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. Cactus Mailing — Best for Coordinated Google Ad Campaigns.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Creative Little World

JANUARY 4, 2023

In this article, we’ll dive into copywriting 101 and why good marketing copy should be a top priority when it comes to your marketing and sales. What you want is for people to take a specific action, whether that’s responding to email marketing or buying a product via a landing page. What is considered copywriting?

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52

Moz

NOVEMBER 16, 2020

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. It’s a powerful technique for driving sales as it’s easier to sell to an existing customer than to a new prospect. Social Media Ads. Google Ads. Direct Response Marketing for Job Recruiting.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Neil Patel

DECEMBER 14, 2020

Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. Keyword research is the secret sauce of any advanced Amazon ad strategy. Use Sponsored Brands to Increase Brand Awareness. Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

APRIL 1, 2021

If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. This link points users to multiple brand blog posts and membership webpages. Additionally, the company plugs its rental cottage in the bio, adding more opportunities for loyal customers to spend money on the brand.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Fat Joe

JULY 21, 2023

Adding new services opens up opportunities to upsell and cross-sell to existing clients. But expanding your service offering isn’t easy. — Luke | AI & Marketing (@lukeb2b) October 15, 2022 It’s not just about ticking off a box on your list of services or adding a new landing page to your website. Who are they?

Agency 52

Agency Content Creation Writing Content 52

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Content Marketing Institute

FEBRUARY 5, 2019

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?#research

Brand 99

Brand Banking IT Entertainment 99

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Many people use social media solely for brand awareness. But it’s not so simple.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. If you’re behind in your paid search and social ad spend, don’t worry.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

ProBlogger

NOVEMBER 9, 2014

It’s no longer as simple as putting together 1500+ words hoping to generate sales because many bloggers are failing to analyze the long-term benefits. Generate income through advertising published within the content itself (banner ad, contextual, etc)? It provides me with the information I need to tweak my content and landing pages.

Content Marketing 51

Content Marketing Blogger Landing Page Marketing 51

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

ProBlogger

NOVEMBER 8, 2015

Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. You have to bring laser-focused audience to your sites to grow your sales and overall monthly income. Instead of using random ads or articles, use an optin form. So what are you waiting for?

Marketing 53

Marketing Brand Awareness Landing Page Promotion 53

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Google Ads can be incredibly lucrative for your business. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136