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Storyscaping in the Realm of Book Editing

Melanie Saxton

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media.

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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. In comparison to other traditional marketing methods, digital campaigns are far more cost-effective. Then keep on reading!

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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Meta For Facebook – Effective Business Ads Objectives

Dr. Rissy's Writing and Marketing

Your advertising objective is what you want people to do when they see your ads.” The first thing you’ll want to do is find out how to tailor the advertisement toward that goal. However, we don’t need to remind you that there are countless goals an advertising campaign might have. We look forward to working together with you.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. This metric provides insights into how customers engage with your content, highlighting what resonates with them. They vary massively between industries, type of content, device types, and advertising platforms.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is a subset of digital marketing.