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Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 106
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How To Get Unstuck With Generative AI in Your Content and Marketing

Content Marketing Institute

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

Marketing 115
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The Biggest AI Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

Marketing 110
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The Reality of Generative AI in Marketing May Not Be What You Think

Content Marketing Institute

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. But they all miss the first lesson of generative AI and marketing. Yes, it’s got great hype people.

Marketing 102
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Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)

Content Marketing Institute

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? Find out who won — and what the experiment revealed about AI strengths and limits. We put it to the test.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

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5+ Real Ways AI Can Benefit Your Content and Marketing Today

Content Marketing Institute

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Marketing 112