Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 86

Content Marketing Brand Marketing Content 86

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right? If that’s what kept you from adapting content localization so far, fear not.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 76

Content Marketing SEO Search Engine Optimization Marketing 76

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 94

Marketing Communication Content Content Creation 94

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

Audience 77

Audience Marketing Social Media Insurance 77

Grammarly

JANUARY 22, 2024

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

Brand 103

Brand Communication Brand Awareness Social Media 103

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. It’s the clever twist in the world of marketing where companies talk with us, not at us. Strengthen Brand Credibility 3. Cut Through Ad Fatigue 2. Deepen Customer Loyalty 4.

Brand 52

Brand Storytelling Content Content Creation 52

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

Brand 59

Brand Marketing Retail Blog 59

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

Marketing 103

Marketing Social Media Keywords Engineering 103

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Often, companies will simply share general content to please everyone. Seems easy, right?

Engagement 98

Engagement Audience Content Content Marketing 98

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 132

Marketing Content Entertainment Social Media 132

Content Hacker

OCTOBER 26, 2023

So, you’ve got a knack for crafting engaging content? You’re left wondering… where’s my audience? The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Content Marketing 124

Content Marketing Brand Marketing Content 124

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

Audience 97

Audience Content Marketing Marketing Content 97

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

Audience 137

Audience Brand Editorial Content Marketing 137

Content Hacker

APRIL 11, 2024

Let’s dive in and explore some proven techniques that will help you generate a never-ending stream of content ideas. Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. But how do you figure out what your target audience wants to read?

Audience 81

Audience Blog Blogging Social Media 81

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 95

Content Creation Audience Storytelling Content 95

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 89

Brand Brand Awareness Collaboration Sales 89

Smart Blogger

JULY 17, 2023

Podcast marketing is your ticket to reach new listeners and engage your audience like never before. Leverage Social Media Expanding your podcast audience could be as simple as clicking ‘post’ on social media ! To unlock this potential, consider creating diverse and dynamic content around your podcast episodes.

Audience 67

Audience Marketing Social Media Search Engine Optimization 67

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less. However, your content must be valuable to be effective.

Sales 52

Sales Content Marketing Marketing Content 52

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.

Audience 136

Audience Marketing Content Marketing Brand 136

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Brand 138

Brand Marketing Social Media Agency 138

The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. ” [ Hollywood Reporter ]; Tools & Strategies you must use to survive the 2024 revolution [ Marketing Against the Grain ]. How do you find the story behind all your stories?

Brand 98

Brand Social Media Publisher Publishing 98

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Brand 117

Brand Content Audience 117

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.

Audience 136

Audience Retail Food Content 136

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Social Media Entertainment Food 134

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Advantages of Niche Marketing. Reduces the Competition.

Audience 96

Audience Marketing Utilities Social Media 96

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

SEO 126

SEO Content Marketing Marketing Content 126

Content Hacker

MAY 18, 2023

Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. Content marketing is INCREDIBLE. 71% of marketers say content marketing is more important to their organization than ever. Driving growth.

Content Marketing 98

Content Marketing Marketing Content Proofreader 98

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing? Segmentation.

Brand 130

Brand Marketing Social Media Engagement 130

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Maybe you’re too busy to keep up with a blog, or you think that insurance writing is too dry to attract an audience.

Insurance 84

Insurance Content Marketing Marketing Content 84

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Content Marketing 114

Content Marketing Marketing Content Proofreader 114