Content Hacker

APRIL 11, 2024

Let’s dive in and explore some proven techniques that will help you generate a never-ending stream of content ideas. Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. But how do you figure out what your target audience wants to read?

Audience 81

Audience Blog Blogging Social Media 81

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Often, companies will simply share general content to please everyone. Seems easy, right?

Engagement 98

Engagement Audience Content Content Marketing 98

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Audience 97

Audience Content Marketing Marketing Content 97

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 94

Content Marketing Marketing Content Keywords 94

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 92

Content Marketing Audience Marketing Content 92

Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind.

Audience 145

Audience Content Content Marketing Marketing 145

Content Marketing Institute

DECEMBER 12, 2023

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

Audience 95

Audience Marketing IT 95

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 106

Audience Content 106

Content Marketing Institute

JULY 5, 2023

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →

Audience 103

Audience Content Content Marketing Marketing 103

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

Audience 143

Audience Content Content Marketing Marketing 143

Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.

Audience 128

Audience Content Collaboration Promotion 128

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 94

Content Creation Audience Storytelling Content 94

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Marketing 104

Marketing Content SEO Audience 104

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute. It has a different value.

Audience 135

Audience Marketing Content Marketing Brand 135

Brafton

JANUARY 12, 2023

Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

Digital Marketing 108

Digital Marketing Audience Marketing Content Creation 108

Quick Sprout

AUGUST 22, 2023

Before we begin – if you’re an aspiring blogger but you aren’t sure what platform to use, we’ve broken down … How to Discover Whether Your Audience Is Bored with Your Content Read More » The post How to Discover Whether Your Audience Is Bored with Your Content appeared first on.

Audience 84

Audience Content Blogger Content Marketing 84

Content Marketing Institute

DECEMBER 15, 2021

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.

Engineering 127

Engineering Audience Content Creator Content 127

Content Marketing Institute

JULY 25, 2023

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content. Continue reading →

Audience 82

Audience Content Engagement Content Marketing 82

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

Audience 137

Audience Retail Food Content 137

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Advantages of Niche Marketing. Reduces the Competition.

Audience 96

Audience Marketing Utilities Social Media 96

Ahrefs

MAY 11, 2023

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process. Example Our … Read more ›

Content Marketing 109

Content Marketing Content Marketing Education 109

Content Marketing Institute

NOVEMBER 23, 2020

Inclusive content doesn’t require your brand to take a big stand on a hot topic. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute. Here’s how to do it well.

Audience 144

Audience Content Content Marketing Brand 144

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 114

Content Marketing Marketing Content Proofreader 114

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 103

Content Marketing Marketing Content Search Engine Optimization 103

Content Marketing Institute

MAY 24, 2023

As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. With the economy in flux, the only certainty is uncertainty. Use this advice to help figure out how. Continue reading →

Audience 109

Audience Content 109

Content Marketing Institute

JUNE 21, 2021

It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel.

Audience 135

Audience Ads Content Advertising 135

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Content Marketing Institute

MAY 31, 2023

You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Try this five-step process to prime your team before brainstorming sessions. Continue reading →

Audience 105

Audience Content 105

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

Audience 94

Audience Food Social Media Digital Marketing 94

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Live stream where your audiences live.

Marketing 98

Marketing Content Entertainment Social Media 98

Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 121

Marketing SEO Content Marketing Audience 121

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges?

Content Marketing 91

Content Marketing Marketing Contractor Content 91

Content Marketing Institute

MARCH 23, 2021

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.

Audience 110

Audience Content Content Marketing Marketing 110

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97