BKA Content

APRIL 19, 2024

Statistics show that content marketing yields three times as many leads as traditional marketing approaches. Content development companies create, edit and refine content for websites, social media and marketing materials. These services encompass writing, design and strategy to engage audiences.

Search Engine Optimization 66

Search Engine Optimization Content Creation Healthcare Content 66

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. But reaching them with paid ads doesn’t come cheap.

Ads 101

Ads Audience Marketing 101

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects.

Content 144

Content Brand Awareness Collaboration Keywords 144

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. I inched my way up the income ladder and gained high-paying clients in an oversaturated market (SaaS). I also follow content leads or marketers for SaaS businesses.

Freelance 209

Freelance Writer Landing Page Consulting 209

ContentWriters

FEBRUARY 8, 2023

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. What Is a B2B Video?

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Strategies for finding leads and moving each one along the buyer’s journey. Luckily, not all hope is lost.

Sales 135

Sales Social Media Government Script 135

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Content 59

Content Freelance Content Marketing Editorial 59

Contently

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products.

Marketing 52

Marketing Advertising Communication Digital Marketing 52

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

Keywords 91

Keywords Landing Page SEO Sales 91

Smart Blogger

AUGUST 5, 2023

Understanding the complex world of B2B and B2C can feel like learning a new language. In this post, we’ll dissect the fundamental differences between the two, explore examples, and offer actionable strategies to nail your approach for both. Ready to dive into the riveting realm of B2B vs B2C? Let’s dive right in.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

FEBRUARY 8, 2024

The following list of tools will help you streamline your LinkedIn strategy, from enhancing efficiency with automation to deepening audience engagement, refining analytics, and content optimization. This frees up time, allowing you to focus on strategies that require a personal touch. And that depends on you.

Social Media 81

Social Media Marketing Lead Generation Recruitment 81

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Semrush is a favorite tool among SEO professionals and content marketers.

Content Marketing 144

Content Marketing Search Engine Optimization SEO Marketing 144

Credible Content

MAY 24, 2023

Does irony in copywriting work best in B2B or B2C advertising? While irony can be used in both B2B (Business-to-Business) and B2C (Business-to-Consumer) advertising, its impact and reception may differ. Building Rapport and Humanizing Brands: Irony can help create a sense of rapport and connection with B2B buyers.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

BKA Content

SEPTEMBER 1, 2023

The Importance of SEO for B2B and How To Get Started Search engine optimization uses high-quality content to boost your company’s search rankings for target keywords. Considering that the vast majority (~80%) of B2B marketers use it, the importance of SEO for B2B is impossible to deny.

Search Engine Optimization 87

Search Engine Optimization SEO Manufacturing Contractor 87

Grammarly

JANUARY 30, 2023

A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. In B2B marketing, which we’ll focus on here, a white paper is a piece of long-form content similar to an ebook, often formatted as a report or guide. There are four main types of white papers in B2B marketing.

Persuasion 108

Persuasion Education Government Long Form Content 108

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Neil Patel

NOVEMBER 19, 2021

There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

The Hoth

OCTOBER 12, 2023

While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. It’s due to the difference in audience, as Google’s search algorithms work the same for B2B companies as they do for B2C. B2C vs. B2B SEO: What’s the Difference?

SEO 59

SEO Keywords Search Engine Optimization Lead Generation 59

Neil Patel

NOVEMBER 11, 2021

Are you a B2B business? As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar. B2B vs B2C SEO: What is the Difference? Time is money; I get it.

SEO 96

SEO Sales Website Audience 96

Article Writing

OCTOBER 26, 2022

Knowing the difference between B2C and B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. B2B copywriting is a type of writing that focuses on creating content for businesses that sell products or services to other businesses. Types of B2B Copywriting .

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

Copywriter Collective

JANUARY 17, 2023

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. The majority of content marketing tactics are still built on the power of words. Applying B2B copywriting strategies in this situation is important.

Copywriter 64

Copywriter Copywriting Marketing Copy Copy 64

Contently

APRIL 1, 2024

It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. For enterprise B2B companies, the math gets even worse.

Engineering 52

Engineering SEO Writing Content Creation 52

Freelance Magic

JANUARY 30, 2024

To connect with decision-makers directly, filter by job title, focusing on roles like “Content Manager,” “Marketing Director,” or “Editorial Lead.” You can then pair this strategy with the “people also viewed” strategy to get even more leads to add to your pitch list. Add samples.

Freelance 130

Freelance Writer Portfolio Editorial 130

Copywriter Collective

AUGUST 15, 2023

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. What is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Persuasion Copy 52

Contently

MARCH 30, 2023

So consider this my real-world SEO advice column for content marketers who want to get off the hamster wheel. Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities.

SEO 132

SEO Content Prose Search Engine Optimization 132

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

JANUARY 30, 2023

If you’re a marketer, the odds are that it’s constantly on your mind. What Is Assumed About Mobile Vs. Desktop Users For marketers, there are a lot of assumptions made about mobile vs desktop users. E-Commerce: Industry Matters As marketers, we spend a lot of time thinking about optimizing our e-Commerce website.

IT 83

IT Telecommunication Social Media Healthcare 83

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? In this article, we’ll explore actionable strategies that transform this seemingly complex process into a straightforward path to success. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Content Marketing Institute

SEPTEMBER 1, 2021

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute. Learn the who, how, why, and bottom line for each one.

Content 145

Content Content Marketing Marketing Post 145

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

ContentWriters

MAY 31, 2023

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 Viral Nation has an average 4.8-star

Social Media 143

Social Media Media Marketing Agency 143

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Content Marketing 126

Content Marketing Marketing Content Sales 126

Animalz

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. As an example, let’s again take “b2b content marketing strategies.”

Content 108

Content Consulting Engineering Content Marketing 108

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). If sales teams are the revenue engines for a company, content is the fuel.

IT 122

IT Content Collaboration Social Media 122