Contently

FEBRUARY 8, 2023

Toggle “Rising” queries vs. “Top Queries,” and you’ll find the search terms gaining traction. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Such long-tail keywords found through Google Trends are easier to rank for.

Content Marketing 139

Content Marketing SEO Marketing Content 139

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

Content Creation 88

Content Creation Search Engine Optimization Communication Agency 88

Smart Blogger

MAY 4, 2023

Does this B2B marketing scenario sound familiar? This guide will show you step by step what’s involved in B2B marketing for your small business and how to get your marketing campaigns on the road! How B2B Marketing Differs from B2C Marketing Marketing is marketing no matter who you’re targeting, right? Let’s jump in.

Marketing 76

Marketing Social Media Search Engine Optimization Copy Editor 76

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

MARCH 30, 2023

For enterprise B2B companies, the math gets even worse. For example: Sales If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What are they happy with?

SEO 132

SEO Content Prose Search Engine Optimization 132

Contently

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What are they happy with?

Engineering 52

Engineering SEO Writing Content Creation 52

Grammarly

MAY 17, 2023

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a CV vs. résumé? SKILLS Content Marketing B2B & B2C Brand Management Leadership Hubspot, HootSuite, Adobe Creative Suite, Notion, Slack AWARDS Best Research Award presented at AAF NSAC competition finals.

Medical 117

Medical Transportation Education Hospitality 117

Neil Patel

JUNE 23, 2020

E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one? Lesson #3: Marketing Types. Lesson #1: PLA Campaigns.

Marketing 145

Marketing Retail Sales Social Media 145

Neil Patel

FEBRUARY 13, 2023

The Recession Mindset and B2B It’s no secret that change is necessary during a recession to keep a business afloat. Working through a B2B lens? B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would.

Marketing 84

Marketing Brand Awareness Social Media Contractor 84

Content Marketing Institute

JANUARY 12, 2018

Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. PR vs. demand generation ). Click To Tweet.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Quick Sprout

JULY 18, 2022

The only factor impacting the cost is how the card is accepted (in-person vs. card not present). Dharma Merchant Services — Best B2B Merchant Services. Dharma Merchant Services is one of the few providers on the market with solutions built specifically for B2B merchants. In-person sales cost 2.6% + $0.10 per transaction.

Retail 138

Retail Banking Finance Electronics 138

ContentWriters

NOVEMBER 1, 2023

In HubSpot’s 2023 industry trends report , 88% of B2B and B2C marketers with blogs planned to maintain or increase their investment. Bamboo vs. Polyester: What Breathes Better?) Effective blogging continues to deliver a strong return on the initial investment. But what blog frequency is enough?

Post 64

Post Brand Awareness Writing Blog 64

Article Writing

JUNE 27, 2023

B2B, B2C, etc. There may be some negotiating when it comes to what you want vs. what your budget is –best not to end up in a situation where you want more but can’t afford it and are never happy with the outcomes. Do you have: Branding Guidelines , Style Guide , Mission Statement ? What is your marketing budget?

Content Marketing 97

Content Marketing Marketing Content Creation Agency 97

Neil Patel

NOVEMBER 30, 2020

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

Management 103

Management Script Communication Social Media 103

BKA Content

AUGUST 2, 2023

The platform is particularly well-suited for online-only companies that have a very large inventory to sell, such as B2B wholesalers or private label B2C businesses. There are several household names that utilize BigCommerce for their website, including Solo Stove, Toyota, Ben & Jerry’s, and Gibson Guitars.

SEO 76

SEO Utilities Retail Keywords 76

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. For example, in his presentation, Andrew took a boring testimonial video by a B2B accounting software company and re-edited the testimonial to create tension and curiosity. It’s no surprise.

Recruitment 96

Recruitment Storytelling Social Media Audience 96

Content Marketing Institute

JANUARY 16, 2018

HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. marketers who are the most committed are far more likely to have a documented content marketing strategy than those who are somewhat committed (58% vs. 19% – a 39-percentage-point difference). Be more strategic.

Content Marketing 95

Content Marketing Marketing Content Creativity 95

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. B2B Demand Generation Strategies. Once you have created your B2B strategies recognize how valuable demand generation can be. It’s often best-suited for B2C brands where customers can purchase right from the app or make quick decisions on something they can easily purchase from your site.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Content Marketing Institute

JANUARY 15, 2018

The original post wasted a lot of valuable real estate sharing info on general characteristics of post-concussion syndrome vs. the meat of the content related to light sensitivity AND 2) new research had been published, which I wanted to include to make it fresh and relevant. “. Greg Bullock, marketing manager, TheraSpecs. Focus on length.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Case in point: OppenheimerFunds’ Fact vs. Feeling tool.

Content Marketing 106

Content Marketing Marketing Medical Content 106

Moz

OCTOBER 23, 2018

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! Infographics vs Interactives. Infographics vs Surveys.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Hacker

OCTOBER 25, 2022

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Mind-Blowing B2B Content Marketing ROI Statistics. B2C Content Marketing ROI Statistics. Mind-Blowing B2B Content Marketing ROI Statistics.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

ContentWriters

FEBRUARY 15, 2023

It has a very active business and media community, which makes it a good option for B2B businesses or those looking to develop relationships with potential business partners or media outlets. The goal of B2C social media marketing is to increase brand awareness, drive website traffic and sales, and build a community of loyal customers.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Contently

JULY 19, 2022

While this applies to both B2C and B2B sales, experts say that failing to keep a customer in the B2B space can have particularly dire implications because you often have many end users. Customer success in the B2C vs. B2B spaces can look very different, so the content you create for each may differ.

Sales 133

Sales IT Search Engine Optimization Content 133

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. B2B Social Platform Use.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Contently

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Although they’re not a B2C company focusing on school supplies, Deloitte knows the subject concerns their target audience. Let the funnel be your guide!

Content Marketing 52

Content Marketing Banking Finance Medical 52

Content Marketing Institute

JANUARY 14, 2019

The reliance on the sales funnel might have something to do with hard skills vs. soft skills. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Why are you relying on a century-old sales model in a post-internet world? JuliaEMcCoy Click To Tweet. Image source.

Sales 104

Sales Marketing Concept Digital Marketing 104

Content Marketing Institute

APRIL 2, 2018

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. HTTPS vs. HTTP. I doubt any marketing team can perfect its SEO and content marketing efforts. Let’s dive in. Keyword selection.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

DECEMBER 14, 2017

Insights available could include the composition of C-level executives vs. non-managerial individual contributors or the composition by department (marketing vs. IT vs. sales). Example: Being early in its maturity, Acme’s B2B marketing team decides to target all B2B medical marketers rather than a subset of medical marketers.

Audience 98

Audience Medical Engagement Content Creation 98

Neil Patel

JANUARY 2, 2019

And of course, the tactics work for both B2B and B2C sites. Then once they had a list of competitors with affiliate programs, they performed a Google search for “competitor name vs.” An example would be “Aweber vs”…. It doesn’t matter if you are an ecommerce site or a SaaS company. Follow the steps below exactly.

Brand 111

Brand Promotion Keywords Writer 111

Susan Greene

DECEMBER 30, 2020

Is it better to be a B2B (business-to-business) or a B2C (business-to-consumer) copywriter? B2B copywriting has historically paid better. As I mentioned previously, I enjoy variety so I’ve written for both B2B and B2C clients but my more lucrative accounts have been B2B. That’s an individual decision.

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Content Powered

JUNE 25, 2022

Some of the biggest questions you need to answer come down to whether or not you're B2B or B2C and who within those categories you're trying to reach. The Pros and Cons of Hiring Multiple Blog Writers vs One" by James Parsons at Content Powered. It's a small detail, but it can be essential to your content voice.

Content Creation 52

Content Creation Web Content Content Keywords 52

Elna Cain

MARCH 19, 2023

This can be: B2B businesses in an industry B2C companies in an industry Solopreneurs Coaches Magazines Publications Brands And to attract high-paying clients, the writing samples in your portfolio should be around one main topic or industry. Online Writing Portfolio: PDF vs. Link? But you know what?

Portfolio 243

Portfolio Writing Freelance Digital Marketing 243

Content Marketing Institute

JANUARY 28, 2019

Sixty-seven percent of B2B organizations are fully committed to the practice of content marketing, and half these organizations expect budgets to increase over the next year. In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent.

Marketing 97

Marketing Government Content Content Creation 97

Neil Patel

OCTOBER 21, 2020

However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. A good segment to check out is the “New Vs. Returning” breakdown. For instance, Brafton found that the average bounce rate is 58.18%. You can drill further into it to see if certain provinces are engaging worse than others.

Landing Page 145

Landing Page Keywords Engagement Audience 145