Content Marketing Institute

JUNE 14, 2023

Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →

Content Marketing 100

Content Marketing Marketing Content 100

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Share case studies and testimonials: Social proof is a driving factor for online purchases. Cash in on the Holidays.

Sales 135

Sales Social Media Government Script 135

ContentWriters

FEBRUARY 8, 2023

This article will discuss some basics of B2B video marketing and what makes a good B2B video. What Is a B2B Video? B2B videos promote your business, product, or service to other businesses. Corporations or small businesses usually create B2B videos.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Elna Cain

FEBRUARY 25, 2023

I love looking at Youtube to find case studies. Know Who the Clients Are In the world of business, there are different types of businesses: Startups Small companies mom and pop shops Service-based (subscriptions) Within these types of businesses, there’s also B2C and B2B.

Freelance 209

Freelance Writer Landing Page Consulting 209

Smart Blogger

AUGUST 5, 2023

Understanding the complex world of B2B and B2C can feel like learning a new language. Ready to dive into the riveting realm of B2B vs B2C? Demystifying the Jargon of B2B and B2C B2B and B2C: if you’ve spent any amount of time in the business world, you’ve likely come across these acronyms. Their focus?

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

ContentWriters

MAY 31, 2023

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Freelance Magic

NOVEMBER 25, 2022

For example, suppose you’ve studied psychology at higher education level and want to write about it. In that case, you have the opportunity to write for coaches who offer coaching to entrepreneurs or who are in the psychology niche. Case Studies. Case studies are one of the most lucrative freelance writing niches.

Freelance 162

Freelance Finance Medical Writing 162

Freelance Magic

MARCH 15, 2023

If the client has the same pain point and if you offer content consulting services, you can talk about how you can train their writers and share links to case studies where you’ve successfully trained freelance writers in the past. Let’s look at the same example as above. Your value proposition. What’s next? Follow-ups.

Freelance 130

Freelance Portfolio Writer Social Media 130

Neil Patel

NOVEMBER 25, 2020

Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. In most cases, we fire back with a ready response from our emotions and then try to consciously rationalize it. Take a two-year study by Wharton Ph.D.

Sales 145

Sales Marketing Persuasion Content 145

Freelance Writing Jobs

FEBRUARY 28, 2024

However, that’s not the case with professional copywriting and content writing. Creative and B2B Writers Follow Different Rates Creative writers and B2B copywriters follow different pay structures. Brooke Webber, the head of marketing at Ninja Patches , encourages retail copywriters to study different SEO tactics.

Retail 82

Retail Creativity Writing Sales Copy 82

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. For B2B marketing, printed materials can be effective sales tools. Case Studies. Sales Letters.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

BKA Content

AUGUST 25, 2023

This not only generates B2B leads but drives up end-user demand, which in turn increases B2B demand. B2B SEO is a bit different than B2C SEO because the person doing the searching is usually the first in a long line of decision-makers rather than the end-user of the product. How Can Manufacturers Boost Their SEO?

Manufacturing 78

Manufacturing SEO Search Engine Optimization Social Media 78

Smart Blogger

MARCH 10, 2023

Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). They are popular in the technology niche and are usually written for the B2B or business to business market. As he notes, the study referencing these amounts is 10 years old, so rates could be even higher now.

Freelance 131

Freelance Writing Finance Script 131

The Hoth

OCTOBER 12, 2023

While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. It’s due to the difference in audience, as Google’s search algorithms work the same for B2B companies as they do for B2C. B2C vs. B2B SEO: What’s the Difference?

SEO 59

SEO Keywords Search Engine Optimization Lead Generation 59

Smart Blogger

MAY 4, 2023

Does this B2B marketing scenario sound familiar? This guide will show you step by step what’s involved in B2B marketing for your small business and how to get your marketing campaigns on the road! How B2B Marketing Differs from B2C Marketing Marketing is marketing no matter who you’re targeting, right? Let’s jump in.

Marketing 76

Marketing Social Media Search Engine Optimization Copy Editor 76

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. Here’s an example from one of their case studies in which they were able to drive up impressions, engagement and profile actions tremendously: They have an average rating of 4.6 6 Sculpt — Best For B2B.

Social Media 143

Social Media Media Marketing Agency 143

Contently

FEBRUARY 1, 2023

This is always true, but it’s particularly true in B2B marketing because so much of the corporate buyer’s journey is self-directed and independent. For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits.

IT 122

IT Content Collaboration Social Media 122

Express Writers

OCTOBER 11, 2022

Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. How to Choose the Right B2B Marketing Channels for Your Brand. 7 B2B Marketing Channels to Explore in 2022. Of course, it’s not good to overlook the use of social media for B2B marketing.

Marketing 79

Marketing Social Media Email Copy Utilities 79

Freelance Magic

MARCH 31, 2022

79% of freelancers in Freelancer Study 2021 cited the freedom to be one’s own boss as their primary reason to jump into freelancing. #2: But the same study also highlights 59% of freelancers earn more than their counterparts working full time. Video scripts Copywriting Case studies Landing pages …And so much more.

Freelance 130

Freelance Portfolio Banking Insurance 130

Neil Patel

OCTOBER 5, 2020

Hence, you should look for case studies, testimonials and reviews that show the agency is capable. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building. 6 Sculpt — Best for SaaS and B2B.

Social Media 145

Social Media Agency Media Communication 145

Copywriter Collective

APRIL 5, 2024

If you have a good idea of your copywriting value, you can effectively prepare your case. Case studies, testimonials, and your portfolio are your friends here. For case studies, provide a brief description of the project, detail the services you provided, and highlight the key quantifiable metrics.

Copywriter 52

Copywriter Copywriting Portfolio Social Media 52

ContentWriters

NOVEMBER 22, 2023

Understanding How Newsletters Support the Sales Funnel A marketing and B2B newsletter can be part of a sales funnel that guides your leads through the buyer’s journey. In this case, the buyer may need to be nurtured through the stages with information about why your product is superior to the competition.

Sales 59

Sales Healthcare Hospitality Text 59

Quick Sprout

AUGUST 8, 2022

Below, you’ll find in-depth reviews of the benefits, drawbacks, and use cases for each direct mail service that made my list. These lists can be targeted to audiences by demographic data, like income, hobbies, new homeowners, or even B2B-targeted industries. In most cases, direct mail isn’t associated with SaaS.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Article Writing

AUGUST 25, 2023

Top 10 Reasons to Use a Blog for B2B Establish Industry Authority: Blogs allow you to showcase your expertise and position your business as a thought leader in your industry. Engage Targeted Audience: Blogs offer a platform to directly address your B2B audience’s pain points, interests, and questions.

Writing Services 52

Writing Services Writing Blog Blogging 52

Smart Blogger

JANUARY 22, 2024

So, whether you’re dealing with a B2B (business-to-business) or B2C (business-to-consumer) model, understanding your marketing funnel is imperative. But go beyond the typical quote-and-photo format; consider sharing customer stories or case studies that showcase the real impact your product or service had on their lives.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Elna Cain

FEBRUARY 12, 2023

This is what B2B writer Nidhi Kala shares when she tweets. One method to finding relatable content for case studies, comments, or opinions is using Twitter, and LinkedIn. You can use this approach on LinkedIn, Facebook, and even on Instagram. Here are my top fast methods to get you started as a freelance writer.

Freelance 197

Freelance Finance Writing Social Media 197

Article Writing

JUNE 27, 2023

B2B, B2C, etc. Relationship: Freelancers are individuals, while Agencies mean that you’ll likely be dealing with a team, which means freelancers are closer to dealing with an employee/contractor, while interactions with Agencies are more like B2B. Who is your target audience? Is this a short-term or long-term engagement?

Content Marketing 97

Content Marketing Marketing Content Creation Agency 97

Express Writers

DECEMBER 4, 2023

As you can see from the chart above, Content Marketing Institute found that 42% of B2B content marketing budgets will stay the same in 2024. Percentage of B2B Marketers Who Think Their Organization Will Increase Investment in the Following Areas in 2024 Where is that money going, you ask?

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Neil Patel

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Agency 92

Agency Finance Digital Marketing Collaboration 92

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Who do you turn to when you need a writer? Both copywriters and content writers solve a need for the reader. Ongoing, quality content sets you up for future sales.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Marketing Institute

MAY 4, 2018

The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Over the last few years, maintaining alignment between sales and marketing teams has become one of the most complex challenges for B2B enterprises. Classic battle between sales and marketing.

Sales 96

Sales Content Marketing Marketing Content 96

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Marketing/B2B Solutions. Case Study Buddy helps turn your success stories into sales by creating high-quality case studies.

Consulting 141

Consulting Content Creation Portfolio Landing Page 141

Neil Patel

SEPTEMBER 8, 2020

If you’re focused on B2B sales, you’ll want a B2B specialist. Case studies, work samples, anonymized data, reviews, and reports are all helpful ways to measure their skill and performance. Your agency should have an established list of clients and case studies. They practice what they preach.

Agency 128

Agency SEO Search Engine Optimization Digital Marketing 128

Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words. However, in smaller companies, content teams may need to take on this task themselves.

Social Media 135

Social Media Sales Audience Education 135

Verblio

MAY 10, 2023

Experts I chatted with: Alli Tunell, Senior Growth Marketing Manager at Teal Joel Klettke, Founder of Case Study Buddy Kameron Jenkins, Copy Team Lead at Shopify Jess Cook, Head of Content at LASSO Caitlin Burns, Content Lead at Dovetail How to prepare for a career change Any new step in your career is going to come with an adjustment period.

Content 52

Content Content Marketing Management Consulting 52

Neil Patel

FEBRUARY 12, 2021

I’ve also collected a wealth of information in lessons and case studies that I can’t wait to share. Finally, Pedro Carvalho at Neil Patel Brazil walks you through a case study of our own success in lifting organic traffic and shares tips you can apply to your own site right away. Related Links. Pedro Carvalho.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. In most cases, I noticed the one thing paralyzing their content marketing strategy was the lack of clarity for the broader digital – or integrated – marketing strategy. PR vs. demand generation ).

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111