Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Marketing Content Social Media 108

Contently

JANUARY 3, 2023

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed.

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Content Creation Government Electronics Content 124

Contently

JULY 3, 2024

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed.

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Content Creation Government Electronics Editorial 52

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Content Marketing Marketing Content Retail 109

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

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Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

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Editorial Team Content Editorial Content Marketing 109

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

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SEO Editorial Team Editorial Search Engine Optimization 107

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Editorial Team Freelance Content Contractor 106

Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Supercharging your content.

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SEO Keywords Landing Page Content Creation 145

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

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Proofreader Medical Government Editorial Team 101

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Yes, of course you do.

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Writer Content Freelance Editorial Team 110

Content Hacker

JANUARY 25, 2024

Picture this: You’ve got a killer idea for your blog, and you’re eager to share it with the world. But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. Check out our AIO Blogger course.

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Editorial Content Content Creation Collaboration 84

Pronto Marketing

SEPTEMBER 15, 2022

You’re likely reading this blog post because you already know that blogging is essential to your website’s organic search traffic. billion blogs being posted every year , it’s almost impossible to believe that any new blog post could have even the slightest chance of outranking the ones already existing.

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Editorial Content Blog Blogging 52

Content Hacker

APRIL 27, 2023

In this blog post and video, we’ll delve into AI detection — the good and the bad — and its implications for businesses. Stay tuned for an insightful journey into the world of AI content detection! Why Do AI Content Detectors Often Return Inaccurate Results? Ironically, AI tools detect AI content through AI.

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IT Content Writing Style Text 52

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. Conclusion.

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Content Editorial Team Banking Editorial 99

ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.

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Editorial IT Blog Blogging 64

Elna Cain

AUGUST 26, 2024

A Content Brief A content brief is a document given by the client detailing what you will write for them. It will usually have: The title Who the audience is Meta description Keyword/s Competitor links Outline of post (i.e. I’ve been fortunate enough to have my current clients give me a content brief.

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Writing Freelance Writer Editorial 190

Bramework

FEBRUARY 7, 2023

A lot goes into creating an informative, interesting, and engaging blog post. To save you time (and sanity), we’ve put together a blog post checklist, with all the key elements you need to do for writing the perfect blog post every time. But then, no one sees it. What a waste of time and energy!

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Blog Post Post Blog Blogging 105

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Click To Tweet.

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Content Marketing Marketing Content Brand Awareness 111

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Marketing Search Engine Optimization 97

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the content, on the other hand, can be tougher. Learn your target audience’s biggest pain points.

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Content Social Media Promotion Editorial 47

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

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Editorial Editorial Team Collaboration Social Media 99

Content Marketing Institute

JANUARY 3, 2019

On the flip side, overloading your content creators with more information than they need can be counterproductive. I know of a writer who was given a 65-page sales deck to read as background for a 500-word blog post. All the elements in documented brief. Deadline: When is the final content due?

Content Marketing 101

Content Marketing Content Creator Recruitment Marketing 101

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic.

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Post Editorial Portfolio Social Media 104

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. SlideShare).

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Editorial Content Promotion Social Media 108

Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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Content Marketing IT Marketing Editorial 52

Moz

JANUARY 20, 2020

My colleague and I trying to calculate how many blog posts it would take to reach 100,000 words. You see, for many months we’d dabbled with content, and it was working. Here’s what I figured out about scaling content through this process. Our old editorial calendar was a Google sheet. Produced in a single month.

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Content Marketing Editorial Marketing Content 67

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

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Content Creator Script Editorial Team Portfolio 105

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 92

Editorial Content Editorial Team Projects 92

Intergrowth

JANUARY 11, 2023

You probably already know that blogging drives sales. This article explains the basics of content development, then dives into Inter’s proven 7-step content marketing strategy to show you the why and the how. What is Content Development? You may have also heard of content developers. Publishing.

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Search Engine Optimization Content Keywords Promotion 82

Content Marketing Institute

JANUARY 25, 2018

A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.

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Content Editorial Editorial Team Social Media 109

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

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Content Content Creation Search Engine Optimization Content Marketing 52

Express Writers

MARCH 21, 2023

Source: [link] In the example above, you can see the most popular content with the keywords “content marketing budget” has 181 total engagements. This score is unique to BuzzSumo and represents how popular content is with audiences a month after its release. These tools can help you create the best optimized blogs.

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Blog Blogging Social Media Keywords 52

Neil Patel

NOVEMBER 4, 2020

It’s handy for creating images for your blog posts. Here are the results for the keyword “content marketing tips.”. And it’s a vital part of building editorial backlinks that matter in today’s SEO landscape. Select some content from the table/chart you want to scrape. So you curate blogs from Alltop.com.

SEO 145

SEO Keywords Social Media Text 145

Content Marketing Institute

JULY 17, 2018

You can avoid duplicate content concerns if you have the right technical provisions, such as annotations. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. You will see the number of pages and documents Google has discovered. appeared first on Content Marketing Institute.

SEO 98

SEO Editorial Team Keywords Engineering 98

Backlinko

JULY 12, 2024

Content is what you feed to the search engine. For example, you might create a blog post that helps solve a common customer query. I’d write random posts about topics I assumed my audience wanted to read about. But the blog posts never brought much traffic to my site.

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SEO Keywords Agency Landing Page 91