Backlinko

SEPTEMBER 29, 2023

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. E-A-T first made an appearance in Google’s Quality Rater Guidelines way back in 2014. The guidelines also help Google’s algorithm understand what constitutes good and relevant content. What Is E-E-A-T? But what does this mean?

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Content Creator Medical Finance Keywords 117

The Hoth

MAY 18, 2023

Before Google’s Penguin update in 2012, domain authority reigned supreme. Thus, ever since the Penguin update, links from relevant sites are equally (if not more) important than authority links. Since the #1 result on Google contains an average of 3.8x What’s Link Relevance?

Construction 98

Construction Contractor Search Engine Optimization Text 98

Bramework

NOVEMBER 22, 2023

In 2024, creating an effective internal linking structure will require adapting to Google’s latest algorithms while keeping the user experience top of mind. When pages link to each other, it signals to Google that they are topically related. Pages that receive more links and clicks gain authority in Google’s eyes.

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Text SEO Engineering Social Media 52

The Hoth

OCTOBER 27, 2022

Google has algorithms that affect your SEO results. Back in 2012, Google came out with this algorithm update to punish sites that had used too many exact match anchors when building links. Let’s begin with Exact Anchors and how they impact what Penguin thinks of your site. Exact Anchors for Building Links.

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Text Social Media Keywords Engineering 98

ContentWriters

MARCH 27, 2024

Here, we’ll discuss why regular updates are beneficial and essential. Imagine giving your client’s old blog posts, articles, or foundational content a much-needed facelift. A successful content refresh can involve: Updating any outdated information to reflect current realities or data. What Is a Content Refresh?

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Content Hacker

JULY 13, 2023

This blog post will help you do just that. Google Penalties 2. This includes all links from sites built specifically for link-building purposes , like private blog networks (PBNs). Natural backlink profiles have a mix of different anchor text variations and include branded and generic anchors.

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The Hoth

JUNE 6, 2023

On-page SEO refers to all your efforts to optimize the content & ranking factors that exist on your website (like your blogs, infographics, title tags, internal links, and URL structure). Videos, blogs, and other types of your content that are on other sites (i.e., YouTube, Twitter, guest blogs, etc.)

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The Hoth

JANUARY 16, 2023

Beyond that, there’s a ton of value in securing a top-ranked spot on Google (#5 or above). That’s because the first 5 organic Google search results account for 67.6% For instance, you may pull up Google Search Console one day to discover that your Google ranking dropped by a significant margin. . of all clicks. .

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The Hoth

JUNE 26, 2023

Link-building is one of the most important aspects of SEO , especially for Google campaigns. In fact, it’s been discovered that the #1 ranked page on Google has an average of 3.8x It differs from a guest post in that you’re placing the link into an older blog post instead of creating a new one. What are Niche Edits Used For?

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The Hoth

JUNE 15, 2023

Link-building strategies are still crucial for SEO , especially for campaigns on Google. As long as you follow white-hat link-building tactics, link insertions won’t land you in any hot water with Google. How important are backlinks for SEO on Google? How do we know? How Do Link Insertions Fit Into Link Building?

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Content Hacker

APRIL 9, 2024

Ever wondered why some blogs become the talk of the town while others barely get noticed? Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Optimize Your Blog for Search Engines 3.

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BKA Content

JULY 19, 2023

How Many Internal Links To Use Per Page for SEO You probably already know that search engine optimization is vital if you want your website to climb to the top of Google’s ranking algorithm. Links are one of the top two criteria Google uses to rank pages. Keep relevance in mind. Ensure your HTML says “dofollow.”

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SEO Search Engine Optimization Insurance Keywords 78

BKA Content

AUGUST 4, 2023

How Many Backlinks Do I Need To Rank on Google? When Google’s bots crawl websites, they focus on incoming links to rate a site’s authority. Too few backlinks mean Google’s robot crawlers won’t boost your pages in search engine results. Google encourages organic backlinks but they can be hard to come by.

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Keywords Insurance Engineering Text 69

Backlinko

MAY 26, 2023

Google takes link spam VERY seriously, so if you want to avoid the dreaded manual action, get rid of those links pronto. Now, you could go out and pull a list of your backlinks manually from Google Search Console and review them that way, but this will be a VERY time-consuming process. I’ll tell you more about that later).

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Text SEO Retail Engineering 73

Neil Patel

MARCH 25, 2023

Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. Crazy Tactic #1: TwitThis What’s one thing that every blog has? Well, of course, every blog has content and a content marketing campaign … but they also have social media sharing buttons.

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The Hoth

MAY 10, 2023

Before Google’s Penguin update in 2012, domain authority reigned supreme. Thus, ever since the Penguin update, links from relevant sites are equally (if not more) important than authority links. Since the #1 result on Google contains an average of 3.8x What’s Link Relevance?

Construction 59

Construction Contractor Search Engine Optimization Text 59

Neil Patel

JANUARY 26, 2021

Consider this embedded video from the beauty blog “Into the Gloss.” Visitors can watch the YouTube video within the blog post without leaving the page. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page.

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Fat Joe

NOVEMBER 29, 2022

Google (and other search engines) view links as a vote of confidence in your URLs. Trust measures how much Google believes linking domains are legitimate. Google likes relevant links because they are more helpful to users. . Lastly, Google considers authority when determining the value of a link. . Pick Your Anchor Text.

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Backlinko

MAY 14, 2024

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. Google Analytics also helps with market research. Use tools like SurveyMonkey or Google Forms to create surveys. Enter a keyword to get a list of relevant keywords to add to your web copy or blog posts.

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Fat Joe

JUNE 30, 2023

Google has changed a lot over the last decade. It leverages search engine updates that ensure relevant pages can be displayed to users, even if they aren’t optimized for a specific keyword. Google Updates To understand semantic SEO, we need to quickly cover the evolution of Google.

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SEO Keywords Landing Page Engineering 52

Neil Patel

FEBRUARY 21, 2021

You’re the site owner, so they might ask you for the following: editor or admin access to your CMS view or admin access to Google Analytics access to Google Webmaster Tools access to social accounts a list of target keywords past audits/penalties/work. You See Overly-Optimized Anchor Text From Linkbacks.

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Content Hacker

FEBRUARY 4, 2024

You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. Want to build a real money-making blog, 10x faster with the use of AI? Optimizing Text Think of optimized content marketing as the spine holding up your digital strategy. The best part?

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Neil Patel

JULY 9, 2021

You can get thousands of clicks to your site from Google News. Google News is reserved for sites and blogs that publish timely, topical articles. Danny Sullivan once said: If you aren’t a news site, Google News and its web crawlers won’t likely show you love. And, you don’t even have to be a journalist. What is News?

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Ads Website Search Engine Optimization Engineering 145

BKA Content

AUGUST 7, 2023

Learn More Add a Blog to Your Website Blogging is an excellent way to continually create new content for your website. A good blog has a combination of short-form and long-term content and includes imagery such as infographics or photographs in every post. Blogging takes time, though.

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The Hoth

MAY 4, 2023

For many years now, consistent blogging has been an integral part of all SEO strategies. No matter your niche or industry, if you were trying to reach the top of the SERPs, relevant blog posts containing target keywords were how to get there. Will producing blog content no longer yield more organic traffic, leads, and conversions?

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Fat Joe

SEPTEMBER 13, 2023

You can also see the anchor text used for each link. The anchor text should be descriptive of the linked page. For example, if you find orphan pages or over-optimized anchor text, advise on how you will fix the issues. Google also uses mobile-first indexing. This can lead to keyword cannibalization.

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Neil Patel

APRIL 1, 2023

This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Through SEO audits to update keywords, your site will become keyword rich — rich with relevant keywords. From the best anchor text to an internal linking strategy, provide top-notch navigation of your site for visitors.

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Keywords SEO Engineering Concept 140

Smart Blogger

JUNE 7, 2023

Want your site to rank higher on Google and bring in tons of traffic? When you understand what your users really want to find when they type a query into Google, you can create content that resonates with them, fulfills their needs and compels them to engage with your content. Then you need to learn SEO content writing. Let’s dive in!

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BKA Content

JULY 12, 2023

You must make sure that your source is going to use best practices and follow Google’s webmaster and advertising guidelines, otherwise, it is best to just avoid paid links. Don’t Use Keywords As Anchor Texts There are certain words that you should avoid using as your anchor text when creating links.

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BKA Content

SEPTEMBER 22, 2023

Tree service search engine optimization uses keywords and high-quality, original content to ascend Google’s search engine results rankings and help you climb to the top of the list. Most audits include web pages, blog posts, and product descriptions. After you update keywords, update links, images, and meta information.

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Contently

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically.

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Income Diary

APRIL 29, 2024

You need to know only a few things if you want to rank high on Google. Google’s mission is to connect people with what they want, and what they want is your great content. Next, you need to optimize your articles so that Google knows what you want them to rank high in their search engines. What Makes a Blog Post Epic?

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Writing Keywords SEO Content Creation 59

Neil Patel

OCTOBER 15, 2020

If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.” When you include LSI keywords in your content, it helps Google understand the site’s topic by giving it context. How to Find LSI Keywords.

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SEO Keywords Text Engineering 104

ProBlogger

JULY 27, 2023

The post The Ultimate Guide to Guest Blogging in 2023 for Increased Organic Traffic appeared first on ProBlogger. In 2023, guest blogging remains a vital strategy for bloggers and businesses aiming to boost their online visibility, improve search engine rankings, and drive organic traffic. Additionally, modern SEO goes beyond E-E-A-T.

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Moz

MARCH 31, 2019

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Anchor text. Natural anchor text on the web is naturally varied.

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Neil Patel

MAY 19, 2021

Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. What Is a Google Penalty?

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Income Diary

FEBRUARY 4, 2024

Understanding the Importance of Search Engine Ranking Understanding the Importance of Search Engine Ranking Achieving a high ranking on Google is pivotal for online visibility. A prominent position on Google streamlines lead generation, thus potentially reducing marketing expenses.

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