ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. While closely related, they each have their distinct purposes delineated by intent.

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Copywriter Copywriting Writer Writing 111

ContentWriters

JANUARY 11, 2023

For several years now, Google has told us the key to capturing search intent was to ensure every piece of content you put online includes E-A-T: Expertise, Authoritativeness, and Trustworthiness. If you want, you can read the entire Google Search Quality Guidelines update published in December 2022 by Google.

Content Creator 105

Content Creator Search Engine Optimization Landing Page Concept 105

BKA Content

NOVEMBER 9, 2022

SEO Benefits of Blogging. If you’ve been toying with starting a blog for your company, you’ve probably wondered if it’s worth all the effort. Building a blog is one of the best ways to supercharge your digital marketing and boost your business’s success rate. How Do Companies Use SEO Blogging to Build Their Businesses Online?

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SEO Search Engine Optimization Blog Blogging 77

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

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SEO Search Engine Optimization Content Keywords 134

ContentWriters

FEBRUARY 22, 2023

As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches? What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

DECEMBER 24, 2022

When you have topical authority, you prove to search engines and users that your website is the place to learn about a particular subject. The more high-quality content you have on a topic, the better your topical authority. The update completely changed the way Google analyzed content, ranking it by relevance to the searcher’s query.

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IT Keywords SEO Digital Marketing 88

Shorthand Content Marketing

MARCH 16, 2023

If you run a business, you’ve likely heard that you need to produce new content ideas for your blog and social media every week. Don’t worry; running out of creative content ideas is totally normal. It’s the biggest reason most people give up on content marketing early. How Do You Come Up With Great Content Ideas?

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Content Social Media Brand Awareness Content Marketing 98

Express Writers

JANUARY 24, 2023

This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? They spend countless hours pouring over search metrics. What Are Google’s Search Guidelines All About? SEO experts dedicate themselves to a sort of “ algorithm watch.”

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Content Creator Medical Concept SEO 98

Top Content Consulting

AUGUST 6, 2022

Optimizing your website for search engines is essential if you want to be discovered online and attract customers. The first step to search engine optimization is understanding how to identify and leverage the right keywords to attract your ideal customers. There are several t ypes of keywords in SEO that affect your web presence.

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Keywords SEO Search Engine Optimization Utilities 52

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

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Content Keywords Ad Copy SEO 74

Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. When people organically feature your content (without you paying for it), it’s called “earned media.”. This could be social media apps like Facebook, or search engines like Google.

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Ads Ad Copy Social Media Advertising 126

Income Diary

MARCH 19, 2024

A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Through user-generated content and interactive social media posts, a business can foster community and drive traffic back to its website.

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Promotion Website Social Media Advertising 105

Neil Patel

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Write a Good Headline. Here are some basic pointers for writing strong headlines: Understand your audience. Think About User Intent Before Diving into Google Advertising Ideas. With around 3.5

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Advertising Landing Page Keywords Ads 138

Income Diary

MARCH 30, 2023

In this article, we’ll introduce you to 15 of the best keyword research tools that can help you uncover untapped search traffic opportunities. These tools are perfect for finding long-tail keywords, analyzing your competitors’ websites, and understanding the intent behind your target audience’s search queries.

Keywords 52

Keywords Engineering Search Engine Optimization Website 52

Neil Patel

NOVEMBER 26, 2020

BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. If you want to see a return on your investment, focusing on high-intent keywords is essential. The last thing you want is for ads for your luxury brand to start showing up in searches containing “discount,” “sale,” or “free.”.

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Marketing Digital Marketing Social Media Keywords 145

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Next, you need to conduct a content audit.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

The Hoth

NOVEMBER 28, 2022

Google has updated its Google Search Quality Guidelines multiple times since 2017. With these changes, you may be wondering how Google’s algorithm will affect your search engine results. For those that don’t know, Google Search Quality Guidelines is a 150-page document for Google’s search quality evaluators. .

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Medical Content Creator Landing Page Hospitality 98

Top Content Consulting

JULY 15, 2022

To make your website as visible as possible, you’ll need a solid SEO strategy to help drive search traffic to your door. How search engine optimization works Search engine optimization (SEO) is the key to helping search engines understand and present content. Is the content you provide high quality?

Engineering 52

Engineering SEO Search Engine Optimization Utilities 52

Fat Joe

JUNE 2, 2023

Search engines see you as an authoritative source if you publish plenty of high-quality content around a topic. This authority can translate into higher search rankings , more traffic , and increased customer trust. Strong topical authority makes you more likely to rank high in search results for your target keywords.

IT 52

IT Finance Keywords Concept 52

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Retail Sales Social Media 145

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). What is a click without the intent to be there?”. Google’s patent clearly states that reactions to search results are gauged, and short interactions (clicks) can lower rankings while longer interactions (clicks) can lead to higher rankings.

Keywords 68

Keywords SEO Promotion Content Creation 68

Neil Patel

NOVEMBER 9, 2020

If the investment goes the same way as Jay-Z’s Tidal music streaming app , it’s a much smaller amount to write off. In 2019, Facebook quickly snapped up a visual search startup called GrokStyle , who developed an app that can automatically detect decor and home furniture from a photo. And the risk of it going under?

Sales 144

Sales Finance Portfolio Lead Generation 144

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). What is a click without the intent to be there?”. Google’s patent clearly states that reactions to search results are gauged, and short interactions (clicks) can lower rankings while longer interactions (clicks) can lead to higher rankings.

Keywords 61

Keywords SEO Promotion Content Creation 61

Income Diary

JANUARY 29, 2024

For instance, Google Analytics enables you to track where visitors are coming from, how long they stay on the site, and what content resonates with them most. These include: Organic Traffic : It indicates the amount of free traffic coming from search engines, reflecting the site’s SEO health and the value of its content.

Website 52

Website Lead Generation Social Media Engineering 52

Moz

JANUARY 1, 2019

Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Question research allows you to understand natural language better and optimize for voice search.

Landing Page 59

Landing Page Social Media Architecture Keywords 59

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). What is a click without the intent to be there?”. Google’s patent clearly states that reactions to search results are gauged, and short interactions (clicks) can lower rankings while longer interactions (clicks) can lead to higher rankings.

Keywords 46

Keywords SEO Promotion Content Creation 46

Smart Blogger

MARCH 3, 2023

Click a link to jump to that section: Email Marketing 101: Table of Contents What is Email Marketing? These incentives are known by many names… lead magnet optin bribe free offer free gift content upgrade …but whatever you call it, its mission is simple: Convince readers to provide their email in exchange for the incentive.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

ProBlogger

JUNE 2, 2014

The vast majority of content consumed on the web isn’t actually found through social media. You’ll probably recognize it: Search, and Google in particular (with 90% of worldwide share ), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here ).

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Publisher Publishing Publishing Blog Post 55

Moz

MARCH 2, 2020

Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When customers feel that a business is there for them, it establishes the loyalty and reputation that secure local search marketing success. Heart meditation.

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SEO Agency Social Media Brand 65

ProBlogger

JANUARY 8, 2015

If you haven’t thought much about SEO and the traffic it can bring your blog, now would be the time to do it! The vast majority of content consumed on the web isn’t actually found through social media. The vast majority of visitors who come via social have a browsing-focused intent. There is another way.

SEO 51

SEO Search Engine Optimization Keywords Engineering 51

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. This shift prioritizes the importance of authentic, experience-based content over generic information. Google is now more adept at recognizing and valuing the authors behind content. People still rely on search engines like Google for their queries.

SEO 109

SEO Engineering Keywords Social Media 109

Neil Patel

APRIL 3, 2023

Yes, you could keep writing and producing more content. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. In this article, we’ll discuss how you know you need to refresh content. Let’s get started.

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Content Keywords Engineering Publisher 145

ProBlogger

MARCH 2, 2011

Successful blogging. You see, (insert voice of the narrator from The Princess Bride ), once upon a time I sold advertising for a national print and online magazine, when the only writing I did involved contracts and thank-you letters. So, what do magazine sales have to do with blogging success? Blogging is about authenticity.

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Blog Blogging Sales Advertising 47

The Hoth

MAY 4, 2023

For many years now, consistent blogging has been an integral part of all SEO strategies. No matter your niche or industry, if you were trying to reach the top of the SERPs, relevant blog posts containing target keywords were how to get there. Will producing blog content no longer yield more organic traffic, leads, and conversions?

SEO 59

SEO Blog Blogging Healthcare 59

The Hoth

MARCH 23, 2023

After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). It’s an exhilarating feeling whenever your SEO strategy starts to bear fruit. What happened?

SEO 59

SEO Landing Page Lead Generation Keywords 59

Fat Joe

JUNE 30, 2023

Semantic search is one of the big reasons why. Search engines are more adept at understanding the context and intent behind a user’s query. Instead, what matters is the way that search engines understand the context of your page’s content. But it didn’t always provide a great experience to search users.

SEO 52

SEO Keywords Landing Page Engineering 52

Content Marketing Institute

MAY 1, 2018

Good content is one thing, but great online content is another. How do you define great content? After all, that’s the point of content creation for us, the marketers. The good news is that content that is high-performing for us is useful for them, our readers. Use keywords based on target audience’s search intent.

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Content Keywords Content Creation Persuasion 110