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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? ” This blog post is inspired by the delightful book One True Sentence: Writers & Readers on Hemingway’s Art , a collection of 38 interviews examining some of Hemingway’s most interesting sentences. But what is a true sentence? But how was that night passed?

Writing 283
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3 Ways to Use an Ellipsis aaaand … Keep Your Readers Hooked

Enchanting Marketing

She extols the virtues of oysters: They keep you fit, do oysters, with vitamins and such, for energy and what is lightly called “fuel value.” She extols the virtues of oysters: They keep you fit, do oysters, with vitamins and such, for energy and what is lightly called “fuel value.” You see … Your Smile Can Make Or Break You!

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How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

So, what can you do to explain with clarity and zing? Sensory details —the singing of scale after scale and becoming hoarse; and how the teacher took her face in her hands—make this scene come alive. Do readers jump up to implement your advice? Let’s be honest, writing a good explanation is tougher than it seems.

Concept 235
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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

Oh man, Heather thinks. If you open a window and make love to the world, so to speak, your story will get pneumonia. But how can she make it work? When I pick an idea for a new blog post, I always ask myself: What’s in it for you? What’s key is that I try to understand her aims. But here she is.

Writing 277
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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

And variations of that question: What should I do when the words don’t flow? What are the routines that make writing easier? Yet, there are ways to make writing more joyful. What to do? Give yourself permission to make it as bad as it needs to be—just to get something on paper. Writing IS hard.

Writing 268
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How to Develop Your Brand’s Tone of Voice (Examples + Template)

Backlinko

Why Tone of Voice Affects the Success of Your Content Marketing Blog posts, social media posts, and email messages are common forms of written communication that benefit from a strong brand tone of voice. What’s a tastemaker? Which makes your brand memorable. Contrast this tone with The SEO Rant! , a lively and humorous podcast.

SEO 80
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Clothing and Closets — Fashion Writing

Melanie Saxton

What a fun fashion writing assignment. For clothing that precisely fits a man’s body—and lifestyle—consider a custom clothier. Hilburn Houston Stylist Studio, their goal is to make the experience of building a custom wardrobe as effortless as possible. I wrote this piece for The Woodlands City Lifestyle. Hillburn since 2007.

Writing 130