How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique
Enchanting Marketing
APRIL 23, 2024
Let’s be honest, writing a good explanation is tougher than it seems. Writing works the same. The best writing combines satellite-style zooming out with telephoto-like zooming in. You see one specific situation—one flower, one person, or one animal doing one specific thing. Zoom in, and you show details.
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