Smart Blogger

FEBRUARY 8, 2024

Whether you want to leverage LinkedIn for business development, marketing, or networking, understanding how to use these tools can be a game changer. They help you understand what works, tailor your social media marketing strategy , and optimize your social media posts to maximize reach and impact. Let’s begin.

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Social Media Marketing Lead Generation Recruitment 81

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 114

Content Marketing Brand Awareness Marketing Content 114

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Elna Cain

OCTOBER 19, 2023

So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. Something like, “My name is Elna Cain and I’ve been a SaaS digital marketing writer for nearly a decade.

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Website Portfolio Retail Writing 224

Neil Patel

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. Why the Holidays Are the Best Time for Digital Marketing Success.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

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Social Media Media Brand Awareness Marketing 130

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Boost Brand Awareness.

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Marketing Brand Awareness Advertising Ads 140

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

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CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

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Social Media Media Marketing Storytelling 126

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

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Brand Awareness Marketing Social Media Digital Marketing 107

Content Hacker

APRIL 10, 2024

And more importantly, how does this fit into an overarching marketing plan without breaking the bank or spiraling into chaos? A study in 2023 showed that 91% of people want to see more online videos from brands. Table Of Contents: What is Video Marketing? How do you start? You’re not alone in asking these questions.

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Marketing Brand Awareness Social Media Keywords 45

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

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Marketing Brand Awareness Social Media Contractor 84

Neil Patel

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

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Marketing Brand Awareness Food Engagement 120

Smart Blogger

JULY 12, 2023

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Is your target market Gen Z who enjoys fun, quick content?

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Sales IT Social Media Storytelling 68

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. PamDidner Click To Tweet.

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Sales Content Marketing Marketing Content 95

Adam Connell

FEBRUARY 9, 2024

Running giveaways can be a great way to generate leads/sales, drive website traffic, boost brand awareness, or grow your email list/social media followers. Looking for business giveaway ideas? I’ve got you covered. Note: You’ll need a social media.

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Brand Awareness Social Media Sales Media 126

Copywriter Collective

MARCH 19, 2024

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Enhancing SEO Search engine optimization (SEO) is the cornerstone of digital marketing.

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Digital Marketing Agency Copywriter Copywriting 59

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

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Social Media Media Marketing Brand Awareness 145

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Read on to discover some of the top reasons why your SaaS business needs to embrace content marketing.

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Content Marketing Marketing Search Engine Optimization Content 105

Smart Blogger

SEPTEMBER 12, 2023

In the vast digital ocean of influencer marketing, it’s easy to get swept away by the allure of big celebrity names. Think of them as the best-kept secret of marketing, radiating authenticity and building trust in tight-knit communities. Well, in the realm of influencer marketing , this couldn’t be more accurate.

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Marketing Social Media Collaboration Food 90

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

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Marketing Digital Marketing Social Media Keywords 145

Smart Blogger

SEPTEMBER 12, 2023

Ready to get started with YouTube marketing but don’t know where to begin? But for social media mavens, content marketing gurus, and online business owners like you, mastering YouTube can be your golden ticket. What is YouTube Marketing? Social media marketers? Let’s do this! Here’s how to craft yours: 1.

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Social Media Script Marketing Brand Awareness 103

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Marketing Storytelling Brand Awareness Persuasion 131

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

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Digital Marketing Marketing Social Media Education 95

Blogtrepreneur

JANUARY 18, 2023

It boosts brand awareness and improves customer engagement. Increased email open and click-through rates Including video content in email marketing campaigns can increase open and click-through rates. Not only that but using video can also lead to higher conversion rates and more sales.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach. Use Content Marketing. Sleep so much?

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Ads Food Brand Awareness Marketing 129

Content Hacker

FEBRUARY 6, 2024

So, you’re diving into the world of thought leadership marketing. By reading this piece, you’ll get the lowdown on how thought leadership can transform not just how potential clients see you but also how they discover and decide on your brand. Table Of Contents: What is Thought Leadership Marketing? Smart move.

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Marketing Brand Awareness Social Media Engagement 52

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

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Marketing Content Entertainment Social Media 98

BKA Content

MARCH 29, 2024

Awareness campaigns in Google Ads should run for at least one month. Google Ads has a “Brand awareness & reach” goal that you can set for Display, Discovery, Local Services or Video ad formats. Learn More What Are the Best Ways To Assess Awareness Ad Campaign Performance?

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Ads Brand Awareness Search Engine Optimization Advertising 94

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Digital Marketing Institute. For Ahrefs users only. Association of National Advertisers. BrainStation.

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Digital Marketing Consulting Search Engine Optimization Marketing 130

ContentWriters

FEBRUARY 1, 2023

In this post, we’ll go over how SEO content can help your eCommerce business drive sales. How Do I Optimize eCommerce Content for Sales? Use the following SEO content tips to help you optimize your eCommerce sales: Product Descriptions eCommerce customers don’t get to feel, smell, hold, etc.,

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Sales Manufacturing Social Media Content 52

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

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Social Media Consulting Media Marketing 141

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

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Recruitment Marketing Social Media Lead Generation 141

Smart Blogger

JUNE 6, 2023

Navigating the digital landscape today, you’re likely to stumble across the concept of influencer marketing. Like, what if you could amplify your brand’s voice using a trusted face within your niche? That’s the power of influencer marketing. What is Influencer Marketing? But what is influencer marketing?

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Marketing Social Media Collaboration Brand Awareness 81

Smart Blogger

NOVEMBER 23, 2022

Creating a winning marketing campaign is intimidating. In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. 21 Memorable Marketing Campaigns to Inspire You. But what if you had some inspiration to jolt your creativity and ease your anxiety?

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Marketing Social Media Brand Awareness Advertising 115

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

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Marketing Social Media Keywords Digital Marketing 145