Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

iWriter

DECEMBER 18, 2023

Ready to make a lasting impression and establish an impactful online presence for your brand? In this digital age, where attention spans are fleeting, and competition is fierce, hiring a professional writing service can be the game-changer your brand needs. Look no further! Content is the foundation of any successful online persona.

Writing Services 52

Writing Services Writing Brand Awareness Social Media 52

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Neil Patel

MARCH 26, 2021

If you’re not assertive, you’ll struggle to communicate your points effectively. Having Good Presentation Skills Drive Trust in Your Brand. What makes people trust brands? Customer experience: 56 percent of consumers said their own experiences with a brand play an important part in building trust. The list goes on.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Income Diary

MARCH 19, 2024

Influencers can introduce your brand to a wider audience, while social listening helps you understand and engage with potential customers discussing topics relevant to your business. They are often the spearhead of public relations campaigns that elevate brand visibility and foster trust among target demographics.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

MARCH 27, 2023

The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. Messaging and storytelling are also important. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier.

Content 102

Content Keywords Brand Awareness Retail 102

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller.

Marketing 145

Marketing Brand Awareness Social Media Education 145

ProBlogger

MAY 7, 2012

It’s second only to actual face-to-face communication, which is one of the ultimate binding points between consumers and businesses. Everyone keeps saying that storytelling is a precious art and if used correctly, can really help a business reach people. Build Brand Awareness and Business with Creative Video Blogging.

Brand Awareness 39

Brand Awareness Creativity Brand Entertainment 39

Smart Blogger

JANUARY 20, 2023

You need to be able to communicate to your client what the problem is, and how to resolve it. Social Media Specialist The Social Media Specialist is responsible for creating and publishing content on all social media platforms to grow an audience, build brand awareness, and boost company sales. Why “What happened” happened?

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. A degree in journalism, English, or communication can give you a solid foundation. Adaptability : Every brand has its own voice. So, who hires content writers? But no degree?

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. “Our resources can help healthcare communicators do their jobs better. To see us as a healthcare communications and content resource. Are social shares and brand awareness important?

Healthcare 52

Healthcare Content Hospitality Agency 52

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. In this Jif Peanut Butter ad , a beating heart communicates the excitement and love that the world has come to feel for Jif. Jif Peanut Butter. The result?

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. The first agenda item is storytelling. It’s important to regularly communicate the list of available #content with your sales team, says @PamDidner. Click To Tweet.

Sales 93

Sales Content Marketing Marketing Content 93

Content Marketing Institute

SEPTEMBER 26, 2018

Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. How can I use content marketing to increase brand presence in the most efficient way? Build brand awareness by personalizing your brand with #content, says @MariyaBentz.

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Neil Patel

MARCH 10, 2021

It Can Help Your Audience Identify Your Brand. With the rise of digital marketing , both small and large brands are constantly trying to get their audience’s attention. It’s not easy, especially because it can feel like so many brands follow identical or similar trends. Increase Brand Awareness.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Credible Content

JUNE 19, 2023

Increase brand awareness. It could be through storytelling, relatable examples, or addressing common pain points. It should reflect the brand’s values and voice consistently. Storytelling: Incorporating storytelling techniques in content makes it more engaging and relatable.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Smart Blogger

NOVEMBER 28, 2023

Think innovative, value-driven, and engaging original content that resonates with your network and amplifies your professional brand. User-Generated Content Spotlights In the realm of LinkedIn , where your voice is just one among millions, shining a light on user-generated content can be a masterstroke in community building.

Post 81

Post Storytelling Social Media Content 81

Buffer

OCTOBER 30, 2023

My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. I wanted the chance to network with industry leaders and work with more prominent brands.   Plus, a bit of repetition will help you build your brand.

Content Creation 113

Content Creation Social Media Consulting Script 113

Neil Patel

MARCH 6, 2023

This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels. That’s because video has impacted how: Consumers shop Sales teams communicate with and convert prospects Service teams support and engage customers.

Keywords 83

Keywords Medical Landing Page Brand Awareness 83

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. The landscape has shifted dramatically, with platforms now recognizing the power thought leadership pieces wield in distinguishing brands from competitors — especially in saturated markets.

Recruitment 40

Recruitment Education Blog Blogging 40

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. The key here is quality over quantity.

Engagement 52

Engagement Audience Content Storytelling 52

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. This allows you to quickly apply your branded elements to any designs you create in the editor. Let’s look at the best practices for social media design.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Shorthand Content Marketing

MAY 8, 2022

The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing. They may also liaise with the brand manager who oversees the look and feel of the marketing campaigns for products and services. Content Marketing Consultant

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Smart Blogger

DECEMBER 29, 2023

In other words, while other social media platforms are great for broad networking and brand awareness , LinkedIn is where you find the decision-makers, the movers and shakers, the ones who mean business. Use Visuals and Storytelling : People connect with stories. A dynamic profile indicates an active and engaged professional.

Lead Generation 66

Lead Generation Social Media Education Brand Awareness 66

Fat Joe

JULY 28, 2023

It’s one of the best ways to connect with audiences and drive brand awareness. You can educate audiences and build brand authority. Video content can accompany your content and customers at every stage of the sales funnel to help promote brand awareness, push brand values and services, and secure sales.

Agency 52

Agency SEO Script Brand Awareness 52

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign.

Brand 52

Brand Storytelling Banking Social Media 52

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). Outline your team workflow. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

Storytelling 52

Storytelling Brand Construction Social Media 52

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Smart Blogger

JUNE 9, 2023

Improves Brand Awareness Say you were to launch a new yoga gear brand from scratch. You have no traffic, no customers, and no brand awareness. And your ideal customers — beginner yogis and yoga enthusiasts — start to see your brand name when they’re searching for yoga content. Nobody knows who you are.

Content Marketing 87

Content Marketing Brand Awareness Marketing Content 87