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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The best part?

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Beacons Promote Effortless Engagement and Data Transmission.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. For instance, you might look up a digital marketing agency, like Fresh Egg. Next: Follow your competitors. See the ‘Posts’ link next to ‘About’? Click on that.

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