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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. It generates more customer engagement. Still not sure if it’s right for you? Then keep on reading!

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

The shift in advertising spend to digital media, because of the immediate return, has fuelled the very short term approach to advertising; the majority of the spend is around activation, selling and getting clicks. CG: How easy is it to define, promote, maintain and measure best practice standards for such a fast-changing industry?

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To Get on Podcasts, Create a Media Kit

Jane Friedman

Amazon • Bookshop But before you pitch podcasts, I strongly encourage you to create a media kit. I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Don’t think about this as promoting yourself if you don’t want to.

Media 94
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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Decide on a Platform.

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What Is CTR? And How You Can Improve It

Backlinko

Paid CTR refers to any traffic you receive as a result of a paid promotion. This metric provides insights into how customers engage with your content, highlighting what resonates with them. They not only serve as branding for the site, but also help pages stand out in search results, while enhancing user recognition and trust.

IT 105
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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t. Marketing efforts in the new age combine traditional and digital media. Content marketing is a subset of digital marketing. Company Culture. Content Marketing.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.