article thumbnail

Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Custom newsletter services spread your brand, your message, and your online reach. Potential clients can take advantage of promotions and sales. Potential clients can share your newsletters with others, further promoting what you offer. By the way, I studied these techniques in my digital media graduate coursework.

article thumbnail

Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. Digital marketing campaigns that aim to promote engagement are an excellent way to keep your customers interested.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Does Creativity Mean To You: The IPA Director

Caroline Gibson

The shift in advertising spend to digital media, because of the immediate return, has fuelled the very short term approach to advertising; the majority of the spend is around activation, selling and getting clicks. CG: How easy is it to define, promote, maintain and measure best practice standards for such a fast-changing industry?

article thumbnail

Business Trade Books of All Kinds — Why Not Write Yours?

Melanie Saxton

Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. Is a trade book in your future?

Writing 130
article thumbnail

To Get on Podcasts, Create a Media Kit

Jane Friedman

Amazon • Bookshop But before you pitch podcasts, I strongly encourage you to create a media kit. I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Don’t think about this as promoting yourself if you don’t want to.

Media 90
article thumbnail

People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing. Catherine Turro has been promoted to marketing director.

article thumbnail

Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.