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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. Forget #socialmedia posts. Click To Tweet.

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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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How To Use Storytelling In Writing In 4 Essential Steps

The Write Life

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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13 Simple Tips to Create Content that Connects

Agency Content Writer

Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.