Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99

Brand Banking IT Entertainment 99

ContentWriters

DECEMBER 13, 2023

The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines. The agency provides many different solutions and types of engagement to scale high-quality content. How do I find copywriters?

Copywriter 111

Copywriter Copywriting Writer Writing 111

Buffer

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

Transportation 264

Transportation Utilities Finance Portfolio 264

iWriter

DECEMBER 5, 2023

In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. This presents a unique opportunity for businesses and creators to reach a wide audience through the power of storytelling. But what exactly makes video scripts engaging?

Script 52

Script Storytelling Entertainment Engagement 52

Smart Blogger

JULY 5, 2023

Each year, the trends you latch onto could be the difference between your brand blending in or standing out. Ready to future-proof your brand? They determine which direction the conversation is headed, dictating where brands, influencers, and users alike set their sails. Staying ahead of social media trends is no easy feat!

Social Media 92

Social Media Media Content Creation Entertainment 92

Content Writing

DECEMBER 20, 2022

In this form, you engage customers by writing high-quality and valuable content. Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. Search will still be central to how we find everything from products and services to news, entertainment, and information. I hardly do.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Neil Patel

JANUARY 28, 2023

We’ll then share with you five tips to expertly market with video for your brand. Video enables viewers to connect with the brand on a personal level. They see the human behind the brand. Because videos drive engagement. According to Twitter, tweets with video drive 10x more engagement than non-video tweets.

Marketing 88

Marketing Storytelling Collaboration Manufacturing 88

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. Post-purchase stages help turn an existing customer into a brand advocate, ensuring long-term business growth. It’s where you ignite that initial spark that illuminates your brand.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

JULY 12, 2023

Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Imagine scrolling through Instagram , and you come across an eye-catching post from your favorite clothing brand.

Sales 68

Sales IT Social Media Storytelling 68

Grammarly

NOVEMBER 15, 2023

An effective creative nonfiction story both informs and entertains its readers. While the characters and events in a work of creative nonfiction should be factually accurate, they are presented in a way that is purposely engaging to the reader. The goal is to craft an accurate but engaging life story.

Creativity 105

Creativity Food Prose Storytelling 105

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. For those who are interested in the Apple brand and upcoming products, it is valuable content. A Definition of Copywriting.

Copywriter 97

Copywriter Copywriting Writing Content 97

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Smart Blogger

JANUARY 24, 2024

In this guide of 100+ unbeatable online course ideas, you’ll discover how to tap into your passion, package it into an engaging online course, and reach eager learners worldwide. This can lead to other opportunities like consulting, writing , or speaking engagements. And you could be the one to feed it. Let’s begin.

Social Media 86

Social Media Construction Creativity Banking 86

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth.

Entertainment 108

Entertainment Advertising Utilities Ads 108

Neil Patel

JANUARY 19, 2021

With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Improve Brand Personality. Your brand personality matters.

Social Media 139

Social Media Entertainment Digital Marketing Promotion 139

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. It’s about being engaging and insightful, delivering value and fostering relationships. At its core, content marketing seeks to inform, entertain, and inspire.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Smart Blogger

JULY 26, 2023

” Here’s why… By following the right influencers, you tap into a goldmine of insights, trends, and strategies that can propel your brand to new heights. They are trendsetters, opinion shapers, and occasionally, they are the spark that sets a brand alight. Entertainment Influencers 20. Travel Influencers 3.

Food 64

Food Social Media Architecture Entertainment 64

Smart Blogger

JULY 14, 2023

Or perhaps considering it for your own brand? After all, who wouldn’t want their content to be the next trending topic, driving masses of engagement, shares, and buzz? Viral marketing, at its core , is a strategy that banks on the power of social sharing to spread a brand’s message like wildfire. ” series ?

Marketing 73

Marketing Social Media Banking Brand Awareness 73

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture.

Storytelling 101

Storytelling Content Entertainment Script 101

Smart Blogger

JULY 27, 2023

They’re writers and editors, creating compelling and engaging pieces that inform, entertain, and, most importantly, connect with readers. Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. So, who hires content writers?

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Better engagement on your social media posts? Entertaining Videos. Let’s take a look at the statistics. More sales?

Marketing 145

Marketing Brand Awareness Social Media Education 145

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

JANUARY 8, 2019

You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. I love this approach because good illustrations can keep visitors engaged with your landing page. They create an opportunity for creative storytelling. Click To Tweet.

Landing Page 107

Landing Page Storytelling Text Communication 107

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. It’s got a bit of a buzz these days doesn’t it?

Storytelling 103

Storytelling Manufacturing Government Content Creation 103

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By And they did it all using that emotional connection through storytelling. Think about some big-brand rivalries and preferences will surface in your mind. Yes and no. Though we’ve gotten pretty close.

Sales 145

Sales Marketing Persuasion Content 145

Neil Patel

MAY 30, 2018

Typical conversion rate optimization efforts require brands to set up competing versions of the same page in order to see how they can improve them. Sometimes, brands will even get brave and conduct some multivariate tests to see if changing multiple elements can yield improvement. Why conversion rate optimization doesn’t always work.

Architecture 121

Architecture Utilities Storytelling Brand 121

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Google has an array of categories , and many apply to B2B brands.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. Empathy is believable when it creates authentic connections between brands and users. While brands still want to sell products and services and bring in revenue, the way they move users through the funnel has to change. Source: Venngage.

Marketing 62

Marketing Education Utilities Social Media 62

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. Think Like a Filmmaker: Learn How Documentary Films and Their Storytelling Techniques Can be a Powerful and Captivating Way to Tell Your Brand Story. My takeaway.

Recruitment 98

Recruitment Storytelling Social Media Audience 98

ProBlogger

MAY 7, 2012

We can all get in front of a camera, hit record, and start talking about our products and services … but will it entertain people? Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging? So here’s what we did. So I decided to put the two together.

Brand Awareness 39

Brand Awareness Creativity Brand Entertainment 39

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines.

Content Writer 130

Content Writer Writer Writing Proofreader 130