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How Brands Use Blogs to Power Conversion Marketing

ContentWriters

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. The same fashion retailer may publish “The Ultimate Guide to Choosing Lightweight Summer Scarves.” Other brands regularly convert blog readers into email newsletter subscribers.

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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

” Most companies are fine with specific writing samples you’ve published. Cold pitching is a process I could be more successful at, and that’s okay since I’m much more successful with lead generation (having clients come to me). I wouldn’t write a short trial sample for a company.

Freelance 220
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5 Ways to Instantly Gain More Leads

Neil Patel

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Finalizing.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

That’s why every brand should be using LinkedIn to grow their brand. It’s a series of articles you publish regularly. When they do, they get in-app and email notifications that you’ve just published a newsletter. The main difference is when you publish an article, it goes into your timeline.

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Pool Builder Search Engine Optimization: 2024 Guide

BKA Content

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Developing targeted content that can be repurposed into lead nurturing emails.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.