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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. Now bookstores account for as little as 20 percent of the sales.

Publisher 299
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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. Not necessarily.

Concept 130
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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.

Promotion 130
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When Your Publisher Gets the Cover Wrong—Very Wrong

Jane Friedman

Cole ( @JoniBCole ) This story starts about eight years ago, with the arrival of a much anticipated email from the publishing house where the first edition of my book, Good Naked: How to Write More, Write Better, and Be Happier , was in production. Cole—attached to a work suggesting much more for sale than writing advice?

Publisher 132
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What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

Express Writers

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.

Sales 98
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How to Turn an Essay into a Book Deal

Jane Friedman

What can help you land a deal is “proof of concept.” In marketing, “proof of concept” refers to the process of testing a new product or strategy to assess its sales potential and viability before you go all-in on a full-scale launch. Step 3: Promote the hell out of your essay. And go get that proof of concept.

Concept 85
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7 Things to Include in a One-Pager

Grammarly

You know it’s a piece of promotional material, and you might have been given a few key points to include. A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. This makes it a branded piece of content and ensures that the reader knows who published it.