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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create and share great content.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Create a landing page to promote text, audio, visual resources. Use as a blog post.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Input your URL and discover the featured snippets , “people also ask,” and “searches related to” for your page. HANDPICKED RELATED CONTENT: What Are Your Customers Thinking? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.