Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 91

Editorial Team Content Editorial Communication 91

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning.

Brand 101

Brand Content Editorial Team Social Media 101

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 92

Brand IT Editorial Team Social Media 92

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing?

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. For marketers like Victor and his colleagues, tomorrow is today.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. But once you do, the content can be created.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Writer Content Freelance Editorial Team 107

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website?

Freelance 126

Freelance Writing Portfolio Proofreader 126

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. However, that does not mean you should forego content marketing in favor of traditional marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Is humor appropriate?).

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

OCTOBER 16, 2018

HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Create utterly original, standout, creative content. Original content is a must. Most of the 4 million blog posts published each day get lost in the noise. How do you give your content extra oomph? You’ll find great inspiration.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 87

Editorial Team Keywords Medical Engineering 87

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 105

Marketing Content Agency Content Marketing 105

Neil Patel

OCTOBER 13, 2020

Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it. As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. IanCleary Click To Tweet. Click To Tweet.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

MARCH 16, 2014

I believed, that the more articles of mine were published – the better results they would bring to my websites. Moreover, the majority of these blogs were full of ads, they had a bad content, awful (let’s be honest) design, and no social presence at all. I am here to share my biggest mistakes and help you avoid the same traps.

Post 47

Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Let’s dive in. Keyword selection.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 90

Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers?

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Best of all, you’re free to repost content originally published.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 102

Content Creator Audience Script Content 102

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

NOVEMBER 29, 2018

Click on Stories and upload your animated content. You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest tips, trends, and research in content marketing.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. Where it’s published.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. 37+ Tips and Tools for Picture-Perfect Visual Content. Subscribe today.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 2, 2018

Google takes page speed and user experience seriously and so should content marketers. Google takes web page speed seriously and so should #content marketers, says @ab80. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune.

Website 97

Website Editorial Team Landing Page Script 97