article thumbnail

What Is Brand Storytelling? A Guide to Captivating Customers

Content Hacker

Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands. Table Of Contents: What is Brand Storytelling?

article thumbnail

How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Storytelling to Increase Your Conversions

Neil Patel

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.

article thumbnail

4 Secrets of Great Storytellers

Content Marketing Institute

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Great storytellers collaborate. But that’s OK.

article thumbnail

Content Marketing Trends From the Start of 2023

ContentWriters

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

article thumbnail

How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. But at the end of the day, content marketing is storytelling ,” Heather says. “We prtini Click To Tweet. Conclusion.

article thumbnail

What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader.