Content Marketing Institute

MARCH 9, 2020

On the surface, engagement seems like an ideal goal. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.

Engagement 127

Engagement Marketing Content Marketing Content 127

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. But just like any social network, it requires a lot of time and work.

Engagement 145

Engagement Marketing Social Media Education 145

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Content Marketing Institute

JULY 9, 2019

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages?

Engagement 110

Engagement Marketing Content Content Marketing 110

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. What is Augmented Reality?

Engagement 93

Engagement Entertainment Marketing Medical 93

Smart Blogger

JANUARY 9, 2024

Every content creator knows the challenge of keeping their Facebook feed fresh and engaging. But what if you had a toolbox of ideas to drive both traffic and engagement? Because Facebook remains a juggernaut in terms of user base and engagement potential. But what kind of content is considered “good content” on Facebook?

Engagement 86

Engagement Post Social Media Collaboration 86

iWriter

FEBRUARY 26, 2024

Do you struggle to create blog content that truly resonates with your audience? By tapping into your customers’ pain points , you can craft engaging and impactful posts that capture their attention and drive meaningful connections. The first step is to conduct thorough market research.

Engagement 52

Engagement Storytelling Utilities Blog 52

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. You have to convey facts, stats, numbers, and data to your audience.

Engagement 91

Engagement Banking Content Finance 91

Content Marketing Institute

MAY 17, 2022

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading →

Content Creation 104

Content Creation Engagement Content 104

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Marketing 98

Marketing Content Entertainment Social Media 98

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 72

Content Marketing Marketing Content Content Creation 72

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Content Marketing Institute

DECEMBER 24, 2020

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

Engagement 145

Engagement Content Marketing Marketing Content 145

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Enter the latest content muse: Apple TV+ character Ted Lasso. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways.

Engagement 74

Engagement Storytelling Content Brand 74

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 103

Content Marketing Marketing Content Search Engine Optimization 103

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 90

Storytelling Engagement Landing Page Long Form Content 90

Ahrefs

NOVEMBER 30, 2023

Animalz) On average, engagement starts to drop after 7 minutes of reading. 85.19% of all blog traffic comes from organic search. Medium) People rarely read online — a pattern that hasn’t changed since 1997. They’re far more likely to scan … Read more ›

Content Marketing 120

Content Marketing Marketing Content Engagement 120

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

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Sales Content Marketing Marketing Content 98

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Audience Social Media Utilities 145

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

Marketing 144

Marketing Content Text Engagement 144

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Content Marketing Institute

APRIL 29, 2021

Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.

Engagement 145

Engagement Blog Post Post Blog 145

Content Marketing Institute

DECEMBER 16, 2020

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

Storytelling 145

Storytelling Engagement Audience Content Marketing 145

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading →

Social Media 141

Social Media Media Engagement Content 141

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 92

Content Marketing Telecommunication Pharmaceutical Brand Awareness 92

Contentwriting

FEBRUARY 4, 2024

Like all other marketing channels, social media is very effective way to market your product and services. Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service.

Social Media 40

Social Media Engagement Audience Media 40

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. AI-generated content calendars?

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

Blogtrepreneur

JANUARY 18, 2023

Video content is becoming important in the digital world. This is true for businesses looking to engage their audience. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. It boosts brand awareness and improves customer engagement.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. Another 38% added more personalization to their content with AI, which led to better customer satisfaction.

Content Marketing 83

Content Marketing Content IT Marketing 83

Constant Content

JANUARY 18, 2023

Few professional writers or content marketers will have missed the ongoing buzz surrounding artificial intelligence writing tools like ChatGPT. They are often used to compile summary reports about the stock market, sports results, weather forecasts, and other topics where raw figures are the basic information to be delivered.

Content Marketing 98

Content Marketing Writer Marketing Content 98

Freelance Writing Jobs

MAY 31, 2023

As a freelance writer, knowing the right strategies and tactics behind effective content writing is essential. You need to utilize them because you will often write for clients who rely on you to produce engaging, high-quality content. One aspect of effective content is SEO. When writing for yourself, this also applies.

Engagement 71

Engagement SEO Writing Content 71