Neil Patel

APRIL 26, 2021

With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome. What Are Cookies? Unified ID 2.0

Ads 75

Ads Government Advertising Digital Marketing 75

ProBlogger

JULY 12, 2016

These actions are tracked using the Facebook Pixel and Cookies. See their privacy policy here ). A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

Ads 34

Ads IT Advertising Social Media 34

ProBlogger

JULY 12, 2016

These actions are tracked using the Facebook Pixel and Cookies. See their privacy policy here ). A great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. And Facebook knows that if advertisers aren’t getting great results then they’re going to stop advertising on the platform.

Ads 24

Ads IT Advertising Social Media 24

Men With Pens

MARCH 3, 2010

Click here to read more on how to say no to clients , click here to how to work less and earn more , or click here to discover how you can get the rates you deserve. Then sit back and enjoy today’s post on how to turn down clients and still be successful. Ah, the rush job. You drop everything. Stop the presses! Well, actually, yes.

Freelance 63

Freelance Copywriter Copywriting Projects 63

Men With Pens

APRIL 8, 2010

I’ve found some really great apps that way. But no one’s ever bothered to offer us one of those “check these out!&# posts – until today. Please welcome today’s guest poster, James Adams, and his collection of apps to organize thoughts. (We We could all use more of that, eh!) Use it when shopping online or planning a trip.

Collaboration 82

Collaboration Projects Freelance Copywriter 82

Men With Pens

MARCH 30, 2010

Specifically, fans of one particular band. These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. I came along for the ride. Passive observer here, people. I am just reporting the facts. Those are pretty unconventional selling points. And why?&#

Sales Copy 44

Sales Copy Copy Sales Writing 44

Men With Pens

DECEMBER 10, 2009

If you missed the first few posts, you can read them here: The intro to SMART freelancing The first key: Specific The second key: Measurable The third key: Agreed Upon The fourth key: Realistic Today is the last in the series of freelancing SMARTer, truly a bittersweet moment for me. And project management is what I do best.

Projects 53

Projects Management Freelance Copywriter 53

Men With Pens

APRIL 25, 2010

Anyways, he sent in this great guest post, and I wanted to post it up on a Friday, but then there was… that… thing I had to do. And so it was going to be Monday, but then I got busy. Color coding stuff. And… well, it’s a bit late but… I finally got this post up for you to read (to the end) and enjoy. Oatmeal, grapefruit, orange juice.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

MARCH 4, 2010

You’ll be taking your freelance career to the next level in no time. Remember Joe? Building relationships with other freelancers – even the competition – is very handy to helping you improve your business. Working with other people opens up vast potential and plenty of windows to better opportunities.

Freelance 58

Freelance Projects Copywriter Copywriting 58

Men With Pens

MARCH 18, 2010

The response was pretty overwhelming. Most of our readership isn’t just into writing for the scads of money to be made while working in your pajamas and holding a beer in one hand (because that’s how freelancing works, right?). Many of you are creative writers, or role players , or gamers.

Copywriter 42

Copywriter Copywriting Copy Portfolio 42

Men With Pens

FEBRUARY 28, 2010

Each day this week, I’m going to write about how you can get more money, better clients and the work you really love to do – all it takes is the magic words, and you’ll be enjoying a freelance business that really rocks. It’s Tuesday night, 11pm. Emails bombard you. You’re running against deadlines. It’s a rush.

Freelance 63

Freelance Projects Portfolio Copywriter 63

Men With Pens

JULY 14, 2010

Dean Rieck decided to come on over and tell you the secrets you’re missing to making it as a freelancer – enjoy! But I, in my infinite mercy, shall now reveal to you the 7 keys for breaking the bonds of this earth and ascending in glory to the pantheon of six-figure writers who … Okay, even I can’t continue with that silly metaphor.

Freelance 66

Freelance Copywriter Copywriting Freelance Copywriting 66

Men With Pens

MARCH 28, 2010

Sometimes an expense is an investment, and hiring a consultant can flip your business right onto Easy Street. But hang on a second. Don’t run out and hire a consultant just yet. First you’ll need an idea of what you’re looking for – and how to know when you’ve found it. You shouldn’t have to explain how freelancers work.

Consulting 47

Consulting Freelance Contractor Copywriter 47

Men With Pens

MAY 11, 2010

Jeff (the gentle, kind soul that he is) pointed out that fact to me recently during a conversation on future goals, amazing plans, business ventures and ultimate world domination involving oceanfront property, beach houses and frosty daiquiris sipped to soft jazz playing in the backgr-… Sorry. Delusions of grandeur. They get in the way.

Copywriter 43

Copywriter Copywriting Entertainment Projects 43

Men With Pens

JANUARY 17, 2010

Competition is a scary thing. We all hope we’ll be the only person with this particular business innovation or that particular moment of genius, and that our idea is what launches us into greatness. Sometimes we’re right, sometimes we’re wrong, but the point is that it doesn’t do to blog about the unique ideas that makes you different and special.

Copywriter 77

Copywriter Copywriting Sales Portfolio 77

Men With Pens

APRIL 20, 2010

Look at the people who have almost obsessive cult-followings. The people who have started their own movements and revolutions. The people whose fans would knife you if you said an ill word against their favorite blogger. Realize something with me: We are not looking for perfection. If anything, perfection kind of pisses us off. Think of it this way.

Blogger 65

Blogger Copywriter Copywriting Portfolio 65

Men With Pens

MARCH 16, 2010

Written by Taylor - 28 Comments I’ve only taken to using Twitter as a regular thing fairly recently, so it’s entirely possible that Dave Navarro (@rockyourday) has been doing this for years and I never knew about it, but I’ve been kind of taken with the way he often starts off a morning: “What would you work on if you only had 2 hours today?

Food 74

Food Projects Copywriter Copywriting 74

Men With Pens

JULY 4, 2010

It’s especially hard for new writers to find their writing voice, because they already feel awkward having their work in the spotlight and subject to public approval. So they write in a voice that they feel they should use – but their writing voice usually comes off sounding stiff and generic. That’s a good question.

Writing 88

Writing Writer Copywriter Copywriting 88

Men With Pens

DECEMBER 20, 2009

Taylor was sick. Everyone was sick. There are times when you can power through sickness and get your work done. But then there are those other times… The times when your head has been aching vaguely for three days and every bone in your body feels like you have early-onset arthritis. It was a false alarm – that’s great news.

Telecommunication 56

Telecommunication Freelance Projects Copywriter 56

Men With Pens

JUNE 23, 2010

I’m not going to say that thing I’m not supposed to say , but I might as well give up on calling Ali Hale a guest poster. She’s more like a Featured Blogger ’round here at the Pen Men Palace. Can we have disco music and flashing lights?) Well, she would have been, except she called copywriters vanilla. I’m hurt.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

MARCH 25, 2010

So it’s understandable why you might misunderstand. But writing and copywriting are two very different things. When you write a novel or a poem, readers wants great words. They enjoy the rhythm, the imagery, the wordplay. People expect this kind of writing to deliver a certain art and beauty. It’s just that you’re ignorant.

Copywriter 81

Copywriter Copywriting Food Copy 81

Men With Pens

MARCH 8, 2010

We thought everything would be quite simple – read the will, carry out her last wishes and move on. Things weren’t so simple. We found her will, and the executor named within let everyone know the details of it. He made arrangements and began carrying out my great aunt’s last wishes. Then the executor found another will.

Website 75

Website Freelance Insurance Portfolio 75

Men With Pens

JANUARY 14, 2010

Alright, well, I know he emailed me to let me know I had a broken link in a post. And I know he was interested in what that link led to, which made me think well of him, so I emailed him back. And I also know that he was fast on the replies, quick with the wit, and he had a nice-looking blog. Oh, and he’s written a book. Two books, in fact.

Writing 62

Writing Writing Style Copywriter Copywriting 62

Backlinko

SEPTEMBER 29, 2023

In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you. What Is E-E-A-T? Let’s break it down.

Content Creator 113

Content Creator Medical Finance Keywords 113

Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. It’s a lot better than sounding too soft, too unsure, too pleading.

Copy 50

Copy Website Copywriter Copywriting 50

Men With Pens

MAY 26, 2010

I will say, though, that Ali’s post was coincidentally timed – though you’ll have to tune in next week to learn why. Until then, read and enjoy. The following is a brief, geeky digression. Can it be called a “digression&# before I even begin? Call it a prologue, if you want.) To get to the next level, you needed experience points.

Writing 62

Writing Writer Projects Freelance 62

Men With Pens

MARCH 1, 2010

Click here to read yesterday’s post on how to say no to clients. Then sit back and enjoy today’s post on how to work less and make more money. You’ll be on your way to enjoying a freelance business that brings you more of what you want in no time. They feel it all comes to the same in the end, and that it might even be better.

Freelance 64

Freelance Projects Copywriter Copywriting 64

Men With Pens

APRIL 6, 2010

Especially since no one cares about your degree. That’s right. No one cares what degree you have. You’re a freelancer. People want to see your portfolio, your testimonials, and your professional-looking website. But maybe you should go back to school. And what kind of school gets you more of what matters to your business? I decided on my textbooks.

Education 49

Education Freelance Copywriter Copywriting 49

Men With Pens

JUNE 30, 2010

Thomas was one of those people, and he wanted to write for the introverts amongst you. The result was some pretty good advice. Freelance writing requires you to take responsibility for yourself in a way that other jobs don’t. It’s all too easy to fall into bad habits, starting with procrastination. For starters, institute a schedule and stick to it.

Writer 50

Writer Freelance Copywriter Copywriting 50

Men With Pens

APRIL 1, 2010

I was doubly pleased when he thanked me by offering a guest post – one of the really good ones. Getting your first clients as a new freelancer is a daunting challenge. Getting your first clients as a new freelancer is a daunting challenge. When you’re just starting out however, it pays to position yourself much more narrowly.

Freelance 55

Freelance Portfolio Consulting Blogger 55

Men With Pens

APRIL 13, 2010

Those people asked for permission. The people who sent me unsolicited stuff? They didn’t. So what’s the big deal? Now I’m getting all this stuff I didn’t ask for, and maybe I’ll actually be interested in it, right? No harm, no foul, and other clichés that may or may not apply here. That’s asking for forgiveness. I am not the forgiving sort.

Copywriter 48

Copywriter Copywriting Freelance Advertising 48

Men With Pens

MARCH 11, 2010

One of those old friends is Rebecca Laffar-Smith, who tossed me a guest post that I think carries a pretty cool message worth thinking about. We’ve all heard the hype that every business must have a blog. Blogs are effective tools for viral communication. Blogs are loved by search engines for fresh content. Blogs build brand and trust.

Blog 51

Blog Blogging Sales Copy Freelance 51

Men With Pens

JUNE 27, 2010

If you’re like many freelancers, you’re probably not sleeping well at all. That is, when you sleep, because chances are you’re cutting corners all over the place to make ends meet. Admitting that your sleep patterns are all screwed up and that you can’t hack it? We’re supposed to be able to handle it. We’re tough.

Freelance 69

Freelance Banking Creativity Hospitality 69

Men With Pens

JUNE 6, 2010

Not just any problem – a wicked, vicious bastard of a problem that plagued my waking moments and kept me from sleeping at night. I couldn’t write. Well, that’s not entirely true. I could write. I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. It wasn’t very good. I suppose in some ways, it was.

Writer 69

Writer IT Creativity Freelance 69

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Enjoy – it’s a good one! Good question. I’ve done both and have come to the conclusion that freelancing is what I like best.

Freelance 60

Freelance Writing Creative Director Copywriter 60

Men With Pens

JULY 18, 2010

I still consider myself one even though it’s been a few years since I’ve ridden and worked with horses. Once it’s in your blood, you can never go back. But I digress. While training for competition, I learned many valuable lessons (beyond the kind that made sure you didn’t canter off to your death). The result?

Concept 55

Concept Copywriter Copywriting Projects 55

Men With Pens

FEBRUARY 27, 2010

He’d be glad to get out of the airport parking lot. Denver International was a far cry from the woods of back home. And hey, thanks for arranging this,&# he grinned over at Kelly, perched on her own red motorbike and looking a little wobbly. At least she got to lead him around the city like a queen. It was quiet. It’s full of signs.&#

Website 43

Website Keywords Copy Hospitality 43