The Hoth

MARCH 23, 2023

You see, you can generate all the organic traffic in the world to a landing page – but if it’s not optimized to convert – you won’t see any increases in revenue. SEO is essential for any digital marketing strategy due to the amount of organic traffic it can generate for a website.

SEO 59

SEO Landing Page Lead Generation Keywords 59

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

The Hoth

NOVEMBER 8, 2022

A bounce rate refers to the percentage of visitors that only view a single page on your website before leaving, without making a purchase, filling out a form, or interacting/engaging with anything beyond the page they landed on. . To many digital marketers , a high bounce rate is always a bad thing. Landing pages.

SEO 105

SEO Landing Page Education Website 105

Smart Blogger

MAY 8, 2023

Writing copy isn’t limited to just the written word either. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. And on another, you may find yourself crafting clever billboard copy for Shopify: 2. The decision is simple.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

The Hoth

JANUARY 5, 2023

That doesn’t mean you can’t focus some of your email marketing strategy on lead generation and conversions, as transactional emails that trigger during the sales process are always a good idea. Sharing industry news updates they can get elsewhere isn’t a good idea, nor is copying and pasting existing content from your site (i.e.,

Writing 100

Writing Marketing Education Text 100

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Next, you need to convert these visitors into leads through newsletter sign-ups, CTAs (calls-to-action), and highly optimized landing pages.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Content marketing is intrinsically tied to social media marketing.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Article Writing

OCTOBER 17, 2022

Whether you’re on Shopify or Squarespace, having a strong landing page is essential. This is where your customers are going to be led after clicking a link you leave in: Email marketing . Any other marketing you can think of. You can also integrate features like digital asset delivery for more lead generation. .

Manufacturing 98

Manufacturing Landing Page Finance Search Engine Optimization 98

The Hoth

NOVEMBER 30, 2022

Landing pages featuring free webinars or live demos of your product . As an example, if you offer home renovation services, a landing page covering basement renovations is a great idea. TOFU marketing channels that get results . Guest posts on popular blogs in your industry (with a link to your website) .

Marketing 105

Marketing Education Construction Landing Page 105

The Hoth

OCTOBER 20, 2022

You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . The main difference between PPC and CPC is mostly marketing tactics. . We offer ads for retargeting , lead generation , call-only, and more. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Income Diary

MARCH 19, 2024

Engaging influencers in your social media marketing can supercharge your promotional efforts and enhance product appeal, cementing your footing in the vast internet ecosystem. Incentivizing your offering with free digital resources or promotional deals encourages sign-ups and makes your email list a dynamic and engaging platform.

Promotion 105

Promotion Website Social Media Advertising 105

Article Writing

OCTOBER 17, 2022

A strong landing page is essential whether you’re on Shopify or Squarespace. This is where your customers are going to be led after clicking a link you leave in: Email marketing . Any other marketing you can think of. As the bridge between your marketing and your conversions, a bad landing page can sink your business.

Manufacturing 64

Manufacturing Landing Page Finance Search Engine Optimization 64

Fat Joe

AUGUST 18, 2023

Inbound Marketing Inc. pic.twitter.com/Qybd7lXUwJ — Neil Patel (@neilpatel) August 23, 2021 Keyword Research LSI Keywords Latent Semantic Indexing keywords are semantically related terms that help search engines understand the context of a website or web page. does a great job of explaining the difference.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52

Neil Patel

APRIL 20, 2021

For example, in the digital marketing world, people trust Seth Godin. Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years.

Sales 137

Sales Content Creation Advertising Education 137

Smart Blogger

NOVEMBER 23, 2022

How Does Affiliate Marketing Work? Affiliate marketing can get pretty technical, even for those well-versed in digital marketing. Free Bonus: Click here to get our “cheat sheet” for affiliate marketers delivered straight to your inbox (for free). Online marketing tools like banners and sidebar graphics.

Marketing 111

Marketing Professional Services Promotion Banking 111

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. Final thoughts.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Let me introduce you to how it works and how it could transform your marketing strategy. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . KlientBoost — Best for PPC management + landing page design.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

APRIL 5, 2023

Scroll down through the length of the page, and you get data like: Top organic keywords The distribution of how these keywords rank Main organic competitors A map of where they are positioned organically Branded search traffic Paid keywords Referring domains Landing pages Even better, it allows you to search keywords by intent, and it’s all free.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

SEPTEMBER 24, 2020

Neil is one of the most successful, ubiquitous digital marketers you can find. Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. Our ad campaigns are customized to suit your budget and marketing objectives.

Ads 99

Ads Agency Advertising Social Media 99