Remove customer-stories
article thumbnail

Back to the Basics: The Story Customers Tell Themselves

David Meerman Scott

Stories are universal. Stories are widely recognized as an essential part of human cognitive development. No culture has survived without them.

article thumbnail

5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

One of the easiest and most powerful ways to do this is to use stories. Everyone loves stories. And in the world of marketing, some of the most powerful stories are the ones that include some kind of customer transformation. Customer-centered stories have a huge impact, because they are relatable.

Copy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, let’s go into my story about my SaaS content writing service and learn how to write for a SaaS company (if this is your jam, too). Content like case study success stories, FAQ pages, onboarding customer guides, and emails are examples of BoFu content. This is similar to what I do with my audience.

article thumbnail

How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

One of the best ways to add the human touch is to tell a story or two. Here are just three of many types of story you can add to your copy and content. Personal anecdotes If you’re a freelancer or a small business founder, you can use your own stories to add authenticity to your messaging. A powerful product story!

Copy 199
article thumbnail

Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

. #2 – Are you taking steps to actively listen to the emotions of your prospects and customers? You can ask you clients for access to customer service transcripts and chatbot conversations. 3 – Optimize all your AI outputs to match the persona of the client company to the emotions of its prospects and customers.

Copy 216
article thumbnail

Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI. A compelling brand story allows the audience to imagine themselves at the center of the story. But there has still been a significant amount of guessing about what customers want and what engages them most.

Brand 91
article thumbnail

It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

Emotional stories engage us at a profound level. This means working with your clients to identify the emotions being felt by their own customers and prospects. Long story short, it’s time to be more human. Emotional hooks grab our attention. Emotional language holds our attention and closes the sale.

Freelance 202