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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing.

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Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services. NEWSLETTERS are part of the integration.

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Why Businesses Should Blog

Melanie Saxton

For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists? The same goes for any enterprise, from startups to larger brands. Businesses Should Blog as a Marketing Strategy Why isn’t my phone ringing? That’s where I can help.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

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People Round-Up, Mid October 2023

Publishing Trends

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. At Hardie Grant North America, Natalie Lundgren has joined as an editorial assistant and Liz Correll has joined as a marketing specialist.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Proactive reasoning — anticipating future challenges and needs — can allow for growth and strategic advantage even in a market downturn. Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer.