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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing.

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Custom Newsletter Services — Create and Connect through Newsletters and e-Blasts

Melanie Saxton

Potential clients can take advantage of promotions and sales. Potential clients can share your newsletters with others, further promoting what you offer. ” Then, I explain the wonders of integrated marketing, where powerful digital marketing efforts overlap and work together across channels and touch points.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

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People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. Katie Klimowicz has been promoted to associate art director.

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People Round-Up, Mid-October 2022

Publishing Trends

Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. She was most recently SVP, Group Sales Director for Knopf Doubleday. Jessica Turner joins Webtoon as SVP of Marketing.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Proactive reasoning — anticipating future challenges and needs — can allow for growth and strategic advantage even in a market downturn. Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer.