Mon.Jun 26, 2023

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How to Turn One-Time Clients into Retainer Clients: Building Long-Term Freelancing Relationships

Freelance Magic

As a freelancer, getting new clients is an ongoing challenge. It can often feel like you’re on a hamster wheel of finding clients, doing the work, and ending the contract…. Only to be right back at the start again, needing to find new clients. But what sets successful freelancers apart is their ability to turn those one-time clients into long-term retainers.

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How to Build an Audience From Scratch In 2023

CopyBlogger

If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of. Continue Reading The post How to Build an Audience From Scratch In 2023 appeared first on Copyblogger.

Audience 103
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Summer Travel 101: Tax Deductions for Your Freelance Business

Freelance Union

As a freelance business owner, if you travel for work to attend conferences or see clients related to your business, you are generally eligible to subtract any ordinary and necessary expenses you incurred such as transportation, airfare, meals, and accommodations. While you can’t directly deduct the expense of bringing friends and family on business trips, some costs can be offset indirectly.

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How to Write a Résumé Summary, With Examples

Grammarly

RĂ©sumĂ© summaries are all about showing employers your best stuff right off the bat. The purpose of a rĂ©sumĂ© summary is to show hiring managers you’re the best candidate for the job. The summary is a concise snapshot of your qualifications, skills, and experience, that highlight your value as a candidate. We’ll explore what to include, look at three examples of effective rĂ©sumĂ© summaries, and clarify the distinction between a rĂ©sumĂ© objective and a rĂ©sumĂ© summary.

Writing 97
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10+ Essential Email Marketing Metrics You Should Track in 2023

Smart Blogger

Serious about email marketing? Then you already know that email marketing metrics are the key to success. But maybe you’ve been wondering which metrics are worth your attention, and how to use them to boost conversion and gain reader loyalty. If so, you’re in the right place! In this guide, we’ll demystify the essential email marketing metrics, and show you how to leverage this data to refine your strategies.

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Working Remote in Dubrovnik: Learn in this Mini-Guide & Virtual Event June 27th with Adventurely

Freelance Union

Craving a sense of adventure in your freelance work routine? While the life of a freelancer certainly comes with its challenges, it also comes with an epic plus of having the ultimate level of control and freedom in being able to work whenever and wherever you want to. A growing number of freelancers have been taking advantage of the ability to “work from anywhere” by exploring digital nomad travel - aka slow travel while working remotely.

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15 Easy SEO Tips for Higher Rankings

Ahrefs

Below are a few simple SEO tips to help you do that. Many things affect ranking difficulty.

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10 Proven Customer Retention Strategies to Win Die-Hard Fans

Smart Blogger

Looking for customer retention strategies that can turn your casual shoppers into die-hard fans? You’ve hit the jackpot! In this compact guide, we will unveil proven tactics that have helped leading businesses create a tribe of loyal customers. From exclusive rewards to personalized experiences, these strategies are your golden ticket to a flourishing business and a fanbase that sticks around for the long haul.

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Blogging Is the Solution to I Itis Struggles

Blogging From Paradise

I read a Facebook Group post a few moments ago. One blogger promoted his freelance services.

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5 Influencer Outreach Tips That’ll Skyrocket Your Brand in 2023

Smart Blogger

Want to tap into the vast potential of influencer outreach and marketing? In this guide, we’re going to take a deep dive into the world of influencer outreach, demystifying the process and providing practical strategies to skyrocket your brand’s reach. Picture your brand at the heart of Instagram’s buzziest stories, or going viral on TikTok overnight.

Brand 64
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What Is Flesch Reading Ease Score (And Why Is It Important?)

ThemeIsle

If you use Yoast SEO or any other popular SEO plugin on your WordPress blog, you may already be familiar with those plugins’ readability analysis. However, you might be wondering: what is Flesch reading ease, and what can I do to improve it? In this article we will answer those questions in detail. The post What Is Flesch Reading Ease Score (And Why Is It Important?

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'My Husband and I's First Trip'?

Grammar Underground

Not sure whether to say "my husband's and my first trip"? "My husband and my first trip"? Style guides are unclear whether to make the first noun possessive when the second person is also the speaker. Just don't do what this English teacher did when she say "my husband and I's first trip." The post 'My Husband and I's First Trip'? first appeared on Grammar Underground with June Casagrande.

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How to Find Blogs and Publications for Guest Outreach

Article Writing

So, you’re hunting for blogs and publications that accept guest posts, so you can establish more backlinks and beef up your site’s SEO. But posting content on just any old blog isn’t going to get you very far unless the website has a wide reach and appeals to real readers. Guest outreach strategy requires more exploration and research. The internet is like a towering mountain of trash, and you have to sort through the fluff until you find some diamonds in the rough.

Blog 52
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'Less' and 'fewer' isn't just a matter of mass nouns vs. count nouns

Grammar Underground

People who are careful about their grammar take extra care with “less” and “fewer.” Most of the time, the results are good. “Ben has fewer worries this year” sounds better than “Ben has less worries this year.” But even though they make good choices most of the time, sticklers on the less-and-fewer issue usually don’t understand the grammar as well as they think they do.

Copy 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Do You Follow Your Blogging Strategy?

Blogging From Paradise

Why do you follow your blogging plan? What motivated you to follow your blogging plan? Why do you follow your blogging strategy?

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Uncovering the Mystery of Data Privacy in AI With Jasper’s Director of Information Security

Jasper

What you need to know about the current state of user data protection in AI tools.

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Why Be a Minimalist Traveler?

Blogging From Paradise

Check out the featured image for this post. I captured my physical possessions here in Korea. I own a carryon and backpack.

Post 57
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The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

The Creative Penn

How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [ The Hotsheet ]; more details from the Indie Author Earnings report [ ALLi ]; Thoughts from SPS Live; Photo of my boxed set (in a box) ; Amazon launch their Generative AI Innovation Centre.

Writing 98
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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SEO During Site Migration: How to Preserve High-Ranking Content

BKA Content

SEO During Site Migration: How to Preserve High-Ranking Content A website redesign may be in the cards if you want to rebrand your business, generate new leads, garner more traffic or enhance the overall user experience. However, like most major endeavors, there are risks involved. Following recommended SEO migration strategies and an SEO site migration checklist helps preserve the high-ranking content you worked hard to accrue — and avoid having your search engine rankings or web traffic suffer

SEO 80
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What are Niche Edits, and How Do They Affect SEO?

The Hoth

Link-building is one of the most important aspects of SEO , especially for Google campaigns. In fact, it’s been discovered that the #1 ranked page on Google has an average of 3.8x more backlinks than the other results. The catch? Link-building strategies tend to be extremely challenging and time-consuming. It can take months of outreach to acquire just one guest post opportunity, not to mention the time it takes to create the content.

SEO 59
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SEO Migration Checklist: How to Preserve High-Ranking Content

BKA Content

SEO Migration Checklist: How to Preserve High-Ranking Content A website redesign may be in the cards if you want to rebrand your business, generate new leads, garner more traffic or enhance the overall user experience. However, like most major endeavors, there are risks involved. Following recommended SEO migration strategies and an SEO site migration checklist helps preserve the high-ranking content you worked hard to accrue — and avoid having your search engine rankings or web traffic suffer w

SEO 52
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SEO Basics: A Comprehensive Guide for Beginners | Backlinko

Backlinko

This is my guide to search engine optimization (SEO) basics for all you beginners out there. If you want to: Learn why SEO is important and how it works. Discover the different types of SEO and their benefits. Get some actionable tips on how to use SEO for your website. Then this is the blog you’ve been waiting for. Let’s jump right into it.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.