Thu.Aug 24, 2023

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How to Develop a Customer Persona That Improves Conversion Rates

Quick Sprout

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to … How to Develop a Customer Persona That Improves Conversion Rates Read More » The post How to Develop a Customer Persona That Improves Conversion Rates appeared first on.

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What Is Search Engine Marketing? The Simple Guide

Ahrefs

There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And you can do both too.

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11 Best Ways to Boost Ecommerce Sales Fast

Quick Sprout

Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your … 11 Best Ways to Boost Ecommerce Sales Fast Read More » The post 11 Best Ways to Boost Ecommerce Sales Fast appeared first on.

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5 Best SEO Certifications in 2023

Ahrefs

So if you want to take an SEO certification, you want to make sure you’re completing those where: To find courses that fit the bill, we polled our 200K+ newsletter subscribers on the best SEO certifications they would recommend.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Best Website Fonts That Go Together in 2023

Quick Sprout

There are so many components to a killer website design. But all too often we see people overlook minor details, … The Best Website Fonts That Go Together in 2023 Read More » The post The Best Website Fonts That Go Together in 2023 appeared first on.

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5 Content Marketing Measurement Don’ts (and What To Do Instead)

Content Marketing Institute

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.

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How Smaller Organisms Adapt to Amazon in the Self-Publishing Ecosystem

Jane Friedman

Today’s post is by writer, podcaster and editor Wayne Jones. I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. My first discovery involved FriesenPress, located in the province of Manitoba in Canada.

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You Can Use 404s to Boost Your SEO. Here’s How.

Quick Sprout

The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill … You Can Use 404s to Boost Your SEO. Here’s How. Read More » The post You Can Use 404s to Boost Your SEO. Here’s How. appeared first on.

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What Is a Business Case?

Grammarly

A business case is a document presented to company stakeholders that outlines the reasons for pursuing a project or business decision. It’s developed during a project’s initial phase and examines how and why a company should address a specific business problem or opportunity. Presenting a business case requires more than a good idea and a can-do attitude.

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How To Use Instagram For Business

Quick Sprout

Want to just get started? Click here to sign up for Sprout Social and start using Instagram for business today. … How To Use Instagram For Business Read More » The post How To Use Instagram For Business appeared first on.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What is a Plot? 5+ Plot Structures That’ll Elevate Your Story

Smart Blogger

“What is a plot?” It’s a question many a budding writer or avid reader has pondered. Because a plot isn’t merely a string of events. It’s the foundation upon which unforgettable stories are built. The plot is paramount in stories ranging from timeless classics like Shakespeare to more modern pop movies like Lord of the Rings. Through this guide, you’ll learn about key distinctive plot types and gain the tools to craft narratives that resonate deeply.

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The Comprehensive List of What Needs to Be Above the Fold on Your Homepage

Quick Sprout

The majority of people have an attention span shorter than a goldfish. When it comes to your website, it’s probably … The Comprehensive List of What Needs to Be Above the Fold on Your Homepage Read More » The post The Comprehensive List of What Needs to Be Above the Fold on Your Homepage appeared first on.

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24 Actionable Blogging Tips for Beginners

Ahrefs

In this post, I’ll share the blogging tips I learned. Blogging is hard work.

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How to Start an eBay Business in 5 Simple Steps

Quick Sprout

You might find eBay to be the platform of choice if you’re looking to start a business with minimal capital … How to Start an eBay Business in 5 Simple Steps Read More » The post How to Start an eBay Business in 5 Simple Steps appeared first on.

Post 80
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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People Round-Up, Mid-August 2023

Publishing Trends

PEOPLE At Twelve , Publisher Sean Desmond has left the company and will join HarperCollins as VP, executive editor in September. The news came in a memo from HCCB President and Publisher, Suzanne Murphy. EVP, operations at HarperCollins , Larry Nevins , has decided to retire at the end of the year after 22 years at the company. VP, director of publishing for the Clarion Group , Mary Wilcox will leave the company on August 25, after over 20 years at Houghton Mifflin Harcourt and then HarperColli

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Does URL Structure Even Matter? A Data Driven Answer

Quick Sprout

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of … Does URL Structure Even Matter? A Data Driven Answer Read More » The post Does URL Structure Even Matter? A Data Driven Answer appeared first on.

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A Tactical Guide to Crafting a Comprehensive Content Strategy

Content Workshop

In the dynamic digital marketing landscape, where every click, scroll, and share matters, the cornerstone of success lies in a well-crafted content strategy. Imagine this as a roadmap that guides your brand’s narrative and resonates deeply with your audience, driving engagement, conversion, and lasting loyalty. From defining your brand’s unique voice and identity to unraveling […] The post A Tactical Guide to Crafting a Comprehensive Content Strategy appeared first on Content W

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How Long Should Your Landing Page Be?

Quick Sprout

Have you ever wondered how long your landing page should be? Some people say long landing pages convert better, while … How Long Should Your Landing Page Be? Read More » The post How Long Should Your Landing Page Be? appeared first on.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Final Day to Join AWAI’s Virtual Business Building Intensive

AWAI

Today is the last day to join the upcoming Virtual Business Building Intensive, where SEVEN experts will walk you step by step through getting your writing business up and running… in 30 days (or less)!

Writing 52
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How to Create a Trust Seal on Your Checkout Page

Quick Sprout

Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that … How to Create a Trust Seal on Your Checkout Page Read More » The post How to Create a Trust Seal on Your Checkout Page appeared first on.

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FREE Access to “Making the Leap” as a New Writer

AWAI

Claim your freedom and kick off your writing career right now by grabbing a subscription to Barefoot Writer.

Writer 52
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5 Practical Steps To Improving Your Website’s Domain Authority

Quick Sprout

Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The … 5 Practical Steps To Improving Your Website’s Domain Authority Read More » The post 5 Practical Steps To Improving Your Website’s Domain Authority appeared first on.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Write a Short Story: 8 Proven Steps (+ Bonus Tips!)

Smart Blogger

Ever thought about how to write a short story that leaves an indelible mark on your readers? The challenge isn’t just in condensing your tale but in making every word resonate. Drawing from successful examples and powerful techniques, this guide offers eight proven steps tailored to your short story aspirations. While novels give you pages to meander, short stories demand precision.

Writing 68
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How to Outline a Book (& Novel) in 7 Super Simple Steps

Smart Blogger

Ever stared at a blank page, wondering how to outline a book without spiraling into chaos? You’re not alone. Creating a detailed outline can feel like assembling a jigsaw puzzle with infinite pieces. But don’t fret — there’s a simpler way. Whether you’re drafting your first novel, an academic paper, or a self-help guide, we will share specific examples and actionable techniques to outline your work like a pro.