Thu.Jul 13, 2023

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How to Improve SEO: 15 Tactics to Boost Your Rankings (That Don’t Require New Content)

Ahrefs

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them.

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How to Cite ChatGPT and AI in MLA Format

Grammarly

AI chatbots like ChatGPT have lots of practical uses when you’re writing a paper : They can help you brainstorm topic ideas, phrase your thesis statement, generate examples or summaries, and of course research—they can scan the entire internet in seconds! But as you do with all sources, you still need to cite AI/ChatGPT in MLA format. How do you cite a chatbot in MLA?

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Business travelers should check out these deductions before hitting the road

Freelance Union

IRS Tax Tip 2023-76, June 6, 2023 Many people, especially freelancers, travel for their job — some for an occasional conference and some travel year-round. Whatever their time on the road, business travelers should know how and when to deduct business travel expenses. What to know about tax deductions for business travel Business travel deductions are available for certain people who travel away from their home or main place of work for business reasons.

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What is Off-Page SEO? & Why You Need it in 2023 (+ Tips)

Smart Blogger

Understanding off-page SEO (Search Engine Optimization) is like deciphering a hidden code to web success. Just as chefs need to source quality ingredients, your website needs high-quality backlinks, social media shares, and other off-site activities to rank high in SERPs (search engine results pages). But why is it so essential, and how can you leverage it effectively?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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International Bestsellers, June 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Hungary and India. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

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Referral Marketing: 7 Key Steps to Creating Your Program (2023)

Smart Blogger

If you want to find your ideal customer, you can’t afford to overlook referral marketing. It’s a strategy that leverages the networks of your existing customers to boost your brand. And guess what? It works. From start-ups breaking into crowded markets to established brands working to stay on top, referral marketing is their secret sauce to success.

More Trending

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10 Best SEM Tools to Skyrocket Your Traffic in 2023

Smart Blogger

These days, harnessing the power of SEM tools can mean the difference between languishing in obscurity and shooting to the top of search results. With the right tools, you can optimize your campaigns, dive deep into analytics, and turn your marketing goals into realities. It’s not just about merely surviving, it’s about thriving as a marketer, no matter the external situation.

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3 Reasons Refrain in Poetry is Relevant to Freelance Writers

Make a Living Writing

Refrain in poetry is a powerful poetic device used to create structure, rhythm and emphasis. Freelance writers can harness the power of this device to add creativity and depth to their writing. Refrain can change the game. But if you’re not a poet, why should you care about refrain in poetry? Keep reading to find out. What is Refrain in Poetry? A refrain in poetry is a repeated word, line, or phrase that appears throughout a poem.

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10+ Inspiring Buzz Marketing Examples That’ll Inflate Your Brand

Smart Blogger

Ready to make your brand the talk of the town? Welcome to the electrifying world of buzz marketing! This incredibly powerful approach has helped businesses of all sizes to skyrocket their visibility and customer engagement. Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic?

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When Should You Leave a Facebook Blogging Group?

Blogging From Paradise

Facebook Groups related to blogging potentially draw quality traffic, customers and clients to your blog.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Don’t Swipe Right on the Wrong Copywriting Agency & the Top 3 Things to Help you Pick the Right One

Content Workshop

Selecting the best copywriting agency to support your organization can be difficult, but these 3 things can help you swipe left on those that don’t fit your needs. The post Don’t Swipe Right on the Wrong Copywriting Agency & the Top 3 Things to Help you Pick the Right One appeared first on Content Workshop.

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The Mentoring Multiplier Effect: Use the Ask-Give-Gratitude Formula to Move Forward

AWAI

Watch this video as top copywriter, Marcella Allison, talks about how mentoring has propelled her career, some of the specifics for the do’s and don’ts for asking someone to be your mentor, how you should act as a mentee and so much more!

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Top 5 Publishing Articles/Blog Posts of the Week 7/10- 7/14

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Should books be edited for contemporary audiences ? What insights were given on audiobooks and their production at the Frankfurt’s CONTEC Mexico panel?

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Ends Today: $1 to Join B2B Writers International

AWAI

Today is your last chance to join B2B Writers International for $1. As a member, you’ll get everything you need to meet the demands of the vast B2B industry, where 3 out of 5 companies are having trouble finding writers. Use the site’s roadmaps and tools and you can be earning top professional fees.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Find and Remove Bad Backlinks: Your Quick Guide

Content Hacker

Finding yourself getting spammed with bad links? Picture this… You’ve put a lot of effort into building an SEO-friendly website with amazing content. Users and search engines will definitely reward your efforts. You’ve applied SEO best practices. You even have a phenomenal number of organic backlinks. All things being equal, you should be ranking high on search engine results pages, but you’re not.

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How My Newsletter Helped Me Land an Agent and a Big Five Book Deal

Jane Friedman

Today’s post is by author Nancy Reddy (Instagram: @nancy.o.reddy ). I’d been querying agents for nearly two years when I got a promising email. After some kind rejections and a couple of “I really like this but—” close calls that break your heart, this agent’s enthusiasm made my pulse race. “Imagine my surprise and delight when I saw your name,” she wrote, describing herself as a fan of my newsletter.

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What is Direct Marketing? Key Tips, Examples & Benefits (2023)

Smart Blogger

Navigating the world of direct marketing can feel like deciphering a complex puzzle, especially if you’re just getting your feet wet. But don’t fret, you’re in the right place! We’re about to decode the mystique of direct marketing and hand you the keys to its mastery. In this guide, we will demystify the concept, distinguish it from indirect marketing, delve into its numerous benefits, and bring it to life with real-world examples.